WHSmith is closing 20 high street stores as it shifts focus to profitable travel locations, reflecting the challenges faced by traditional retailers amid rising online shopping.

In a significant move, WHSmith, one of the UK’s most iconic retailers, is closing 20 of its high street outlets as it shifts its focus toward its more lucrative travel-based stores. The closures, which are set to take place over the next few weeks, reflect the ongoing challenges faced by brick-and-mortar retailers, who continue to battle changing consumer habits and the surge in online shopping.

The closures will affect several locations across the UK, including a long-standing store in Doncaster’s Frenchgate Shopping Centre, which has served customers for an impressive 57 years. According to the company, the decision to close the Doncaster branch comes as the lease for the site nears its expiry and trading from this location is no longer deemed sustainable.

WHSmith’s high street closures come at a time when the retail sector is grappling with mounting pressures. The shift from physical stores to digital shopping, coupled with increasing overhead costs and a decline in footfall, has forced many traditional retailers to reevaluate their business models. WHSmith, which has been a staple on UK high streets for over 200 years, has been scaling down its presence in town centres in recent years. Instead, it has directed its attention towards travel-based retail locations, such as airports and train stations, where demand for convenient in-person shopping remains strong.

In addition to Doncaster, WHSmith has already closed branches in other locations, including Bournemouth, Luton, and Cambridgeshire. These closures are part of a larger industry trend, where major retailers are reassessing their high street strategies in light of the relentless rise of e-commerce. Industry analysts believe this shift will continue, as more brands adjust to the evolving shopping landscape.

While its high street stores face challenges, WHSmith’s travel division is flourishing. The retailer has continued to expand its presence in airports, railway stations, and other travel hubs, capitalising on the high footfall from passengers in transit. These locations provide a steady stream of customers seeking last-minute books, snacks, and travel essentials.

Despite the uncertainty surrounding its high street stores, WHSmith remains confident in the strength of its travel operations. The retailer continues to invest in its travel outlets, aiming to meet the growing demand for convenience-based shopping as travellers look for quick solutions during their journeys.

WHSmith is not alone in facing the tough realities of today’s retail climate. Other prominent brands, such as New Look and Select Fashion, have also made the difficult decision to close stores, as they too struggle to adapt to the shifting retail landscape. However, WHSmith is clear about its future plans, with further updates expected to be provided as necessary.

As the company shifts its focus, the retail landscape in the UK continues to evolve, with WHSmith’s travel division standing as a strong pillar amid the challenges facing traditional high street shops.