Life Time Makes App Available to Non-Members in Fitness Content Play

The luxury club operator is diverging from competitors like Equinox by looking to democratize access to on-demand fitness content

Life Time, the luxury athletic country club operator that’s in expansion mode, has made its app free to non-members, so anyone can access Life Time’s premium wellness offerings, including on-demand fitness classes.

Life Time app users can access barre, boxing, cardio, cycle, dance, strength and yoga classes, training videos, nutrition and exercise coaching programs, meditation experiences, articles and podcasts. There is also an opportunity to shop for health and wellness products across apparel, nutrition and beauty products with exclusive in-app pricing.

“Since our founding nearly 32 years ago, we have remained unrelenting in our commitment to improve the health of our communities by delivering the best healthy way of life athletic country clubs, programs and performers,” Life Time’s chief digital officer RJ Singh said. “We focus on all elements of health and wellness and are very excited to extend this to millions more by making our comprehensive digital app complimentary to all.”

credit: Life Time

Life Time’s move to democratize its app comes as Equinox – a competitor in the high-priced health club space – takes a different direction, rolling out an exclusive new $40,000-a-year longevity-focused membership, Optimize by Equinox. In partnership with Function Health, the white-glove program includes biomarker testing, a personalized training program and a dedicated team of health and wellness experts.

While Peloton experimented with a free app tier in the hopes of converting users to paid subscribers (a short trial that the connected fitness brand quietly killed last month) — Life Time isn’t hurting on the paid membership front. The luxury athletic country club operator’s average monthly membership is around $190 (locations in major cities can run significantly higher) with waitlists a common occurrence amid historic member retention and engagement levels. 

See Also

Brea Ballard, the new World Gym Marketing VP, smiling

Still, exposing new consumers to Life Time’s signature programming can’t hurt, especially as new Life Time centers are in the pipeline — including two locations expected to open in Brooklyn. 

The luxury club operator has also gone to great lengths to deliver the best member experience, including investing heavily in pickleball, which has paid off. In Q1 of 2024, Life Time reported a 16.8% revenue increase to $596.7 million, driven by increased membership dues and in-center revenue.

“Access membership at the end of Q1 2024 was 802,000, which is substantially above our expectations,” Life Time founder and CEO Bahram Akradi told investors on Q1’s earnings call. He added that the “over-performance” directly resulted from Life Time’s investment in pickleball, Arora, its group fitness program for active seniors, and dynamic personal training.

Courtney Rehfeldt

Courtney Rehfeldt has worked in the broadcasting media industry since 2007 and has freelanced since 2012. Her work has been featured in Age of Awareness, Times Beacon Record, The New York Times, and she has an upcoming piece in Slate. She studied yoga & meditation under Beryl Bender Birch at The Hard & The Soft Yoga Institute. She enjoys hiking, being outdoors, and is an avid reader. Courtney has a BA in Media & Communications studies.



Source link

Visited 5 times, 1 visit(s) today

Related Article

Apple’s iOS 27 may add redesigned Siri app with extensions support

Apple is preparing to unveil its next major software update — iOS 27 at its upcoming Worldwide Developers Conference scheduled to take place on June 8. According to a report by Bloomberg’s Mark Gurman the company is expected to introduced a redesigned Siri app with a new “Extentions” feature with iOS 27 update. The report

EV Charging Station Market to Surpass USD 51 Billion by 2035,

EV Charging Station Market to Surpass USD 51 Billion by 2035 Wilmington, DE, USA, 30th March 2026 – The global EV charging station market is entering a phase of accelerated transformation, projected to grow from approximately USD 13 billion in 2025 to over USD 51 billion by 2035, registering a CAGR of 14%. This growth

China Just Got Another Cheap EV America Would Love to Have

Three years after SAIC GM Wuling launched the original Bingo electric hatchback, and roughly six months after the larger Bingo S joined the lineup, the Chinese joint venture is now preparing another member of the family. The new model is called the Bingo Pro, and Wuling is already describing it as the next generation of

8 open-source apps that save money and beat their paid alternatives

I like open-source software not only because the apps are free of charge, but they’re often better than their proprietary counterparts. Here are the ones that have replaced common proprietary apps for me. Joplin Who needs Evernote when you have free note-taking? I used to use Evernote to keep track of information and jot down

BYD’s Luxury EV Ambition: Daniel Craig’s Bold Move with DENZA Z9GT Could Revolutionize Europe’s Tourism-Driven Automotive Market

Home » TRAVEL TECHNOLOGY NEWS » BYD’s Luxury EV Ambition: Daniel Craig’s Bold Move with DENZA Z9GT Could Revolutionize Europe’s Tourism-Driven Automotive Market Published on March 29, 2026 Image generated with Ai In an unprecedented move, Chinese automaker BYD is shifting gears in the global electric vehicle (EV) market, setting its sights firmly on Europe’s

Apple’s long, bitter App Store antitrust war

This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on the legal travails of Big Tech, follow Adi Robertson. The Stepback arrives in our subscribers’ inboxes at 8AM ET. Opt in for The Stepback here. The year was 1998, and reigning personal computer giant Microsoft was

T-Mobile Expands 5G Into Education And Security While Valuation Lags Targets

Find your next quality investment with Simply Wall St’s easy and powerful screener, trusted by over 7 million individual investors worldwide. T-Mobile US (NasdaqGS:TMUS) announced a new partnership with McGraw Hill to provide 5G enabled devices and digital learning tools aimed at improving K 12 connectivity between school and home. The company also entered into

A Game Changer for Production and Exports, ETTelecom

New Delhi: India has produced mobile phones worth ₹24 lakh crore (over $250 billion) since fiscal 2020-21, with much of the activity stimulated by the government incentive scheme that has had an outsized impact compared with the monetary support. The fiscal stimulus under the production-linked incentive (PLI) scheme for smartphones is likely to be around

Unihertz Titan 2 Elite: Premium physical keyboard phone

Shanghai-based Unihertz has made a name for itself in recent years with its varied lineup of rugged phones, tiny phones, and BlackBerry-style handsets with full physical keyboards. The brand’s latest offering is a more premium phone for typing enthusiasts. The Titan 2 Elite features a pleasing design with rounded corners, and plenty of upgrades inside

Bluesky leans into AI with Attie, an app for building custom feeds

The team from Bluesky has built another app — and this time, it’s not a social network, but an AI assistant that allows you to design your own algorithm, create custom feeds, and, one day, vibe-code your own app. At the Atmosphere conference over the weekend, Bluesky’s former CEO, Jay Graber, now chief innovation officer,

These iPad apps will make you wish you had more free time

If you’re looking to explore your creativity, there are a number of iPad apps that can help you get started. Although the iPad started off as a simple device that could be used to stream content or browse the web on the go, Apple has essentially turned its iPads into powerful machines that can be

12 Cool New Apps That Will Upgrade Your Mac Experience In 2026

9dream studio/Shutterstock When technology headlines are dominated by AI chatbots and automation agents, it can feel like the desktop OS is getting a bit stale. Yes, Apple breathed new life into macOS with a Liquid Glass redesign in macOS Tahoe, but was that really it? Far from it.

0
Would love your thoughts, please comment.x
()
x