Life Time Makes App Available to Non-Members in Fitness Content Play

The luxury club operator is diverging from competitors like Equinox by looking to democratize access to on-demand fitness content

Life Time, the luxury athletic country club operator that’s in expansion mode, has made its app free to non-members, so anyone can access Life Time’s premium wellness offerings, including on-demand fitness classes.

Life Time app users can access barre, boxing, cardio, cycle, dance, strength and yoga classes, training videos, nutrition and exercise coaching programs, meditation experiences, articles and podcasts. There is also an opportunity to shop for health and wellness products across apparel, nutrition and beauty products with exclusive in-app pricing.

“Since our founding nearly 32 years ago, we have remained unrelenting in our commitment to improve the health of our communities by delivering the best healthy way of life athletic country clubs, programs and performers,” Life Time’s chief digital officer RJ Singh said. “We focus on all elements of health and wellness and are very excited to extend this to millions more by making our comprehensive digital app complimentary to all.”

credit: Life Time

Life Time’s move to democratize its app comes as Equinox – a competitor in the high-priced health club space – takes a different direction, rolling out an exclusive new $40,000-a-year longevity-focused membership, Optimize by Equinox. In partnership with Function Health, the white-glove program includes biomarker testing, a personalized training program and a dedicated team of health and wellness experts.

While Peloton experimented with a free app tier in the hopes of converting users to paid subscribers (a short trial that the connected fitness brand quietly killed last month) — Life Time isn’t hurting on the paid membership front. The luxury athletic country club operator’s average monthly membership is around $190 (locations in major cities can run significantly higher) with waitlists a common occurrence amid historic member retention and engagement levels. 

See Also

Brea Ballard, the new World Gym Marketing VP, smiling

Still, exposing new consumers to Life Time’s signature programming can’t hurt, especially as new Life Time centers are in the pipeline — including two locations expected to open in Brooklyn. 

The luxury club operator has also gone to great lengths to deliver the best member experience, including investing heavily in pickleball, which has paid off. In Q1 of 2024, Life Time reported a 16.8% revenue increase to $596.7 million, driven by increased membership dues and in-center revenue.

“Access membership at the end of Q1 2024 was 802,000, which is substantially above our expectations,” Life Time founder and CEO Bahram Akradi told investors on Q1’s earnings call. He added that the “over-performance” directly resulted from Life Time’s investment in pickleball, Arora, its group fitness program for active seniors, and dynamic personal training.

Courtney Rehfeldt

Courtney Rehfeldt has worked in the broadcasting media industry since 2007 and has freelanced since 2012. Her work has been featured in Age of Awareness, Times Beacon Record, The New York Times, and she has an upcoming piece in Slate. She studied yoga & meditation under Beryl Bender Birch at The Hard & The Soft Yoga Institute. She enjoys hiking, being outdoors, and is an avid reader. Courtney has a BA in Media & Communications studies.



Source link

Visited 5 times, 1 visit(s) today

Related Article

6 Android apps I keep on my phone specifically because they ignore AI

Every time I open my gallery app, I look at the AI-generated highlights, the auto-curated collections, and the suggested edits, and I think to myself, “Is this really necessary?” Sure, you can disable AI features on your Android phone one toggle at a time. Google Photos added a switch for its Gemini-powered search in early

Former US Army CIO Leonel Garciga says that the tension playing out with US Army’s rapid adoption of AI technologies is …

The US Army is reportedly racing to integrate artificial intelligence and digital tools across its operations. However, the former chief information officer Leonel Graciga feels that the real challenge isn’t the technology, it’s the people. “The hardest part is never the tech, ever,” Garciga told Business Insider. “It’s getting workers to rethink how and why

International Calling Apps Market Analysis By Application,

The International Calling Apps Market reached a valuation of 12.35 billion in 2025 and is anticipated to expand at a CAGR of 12.11% during the forecast period from 2026 to 2033, ultimately attaining an estimated value of 30.82 billion by 2033. Market growth is being driven by increasing demand across industrial, commercial, and technology-oriented applications,

Tesla Model Y L. Why Would You Pick The Y?

Support CleanTechnica’s work through a Substack subscription or on Stripe. On my recent trip to China, I headed to a BYD dealer to test drive models, but I ended up at the wrong location. NIO, XPENG and Tesla showrooms were next door. As with many parts of my trip, I just went with it, and

EVs Are Out of the Headlines and That’s Exactly Why These 2 Stocks Are Buys

It’s not often that $10 trillion markets appear. But that’s exactly what is happening right now with the robotaxi market. “We think US$8 [trillion] to US$10 trillion for the entire autonomous taxi opportunity throughout the world, from almost nothing,” predicts Cathie Wood, the CEO of Ark Invest. “That’s how quickly AI is going to cause

Top 10 Best Free VPN Apps to Consider in Russia

As more people use mobile devices for browsing, apps, messaging, travel, gaming, and public Wi-Fi access, VPN applications have become a common tool for managing online connectivity. For users in Russia, Android VPN apps are often searched for because they provide a simple way to connect through available server locations and manage virtual location settings

5 Office Gadgets And Accessories Your iPhone Can Replace For Free

Stock 4you/Shutterstock When the iPhone was first released in 2007, it didn’t just set the bar for how people expected their mobile phones to look, but it also changed the way we used our phones entirely. Because of how it fits so perfectly into the Apple ecosystem,

I had a problem staying off my phone until this unexpected app came along

Phones and apps are addictive. That should come as no surprise to anyone reading this. The craving for a steady feed of low-quality dopamine lures us back to our phones again and again, even when we really should be doing something else entirely. I understand that problem, because I live it. I’ve been using smartphones

This app helps your iPhone feel less crowded for $30

We may earn revenue from the products available on this page and participate in affiliate programs. Learn more › TL;DR: Cleaner Kit uses AI to find duplicate photos, compress videos, and organize files to free up iPhone storage. A lifetime subscription is on sale for $29.99 (reg. $104.97) Phones tend to have a way of claiming they’re

WhatCable app identifies USB-C cable capabilities on Mac

WhatCable, a free and open-source app for Apple Silicon Macs, can tell you what each of the cables in your stash can do, solving a big problem with USB-C cables. Did I mention it’s free? Dwight Silverman Sometimes, the littlest things make the biggest differences. Take, for example, a tiny app released on May 1

Global Battery Cases for Electric Vehicle Market Size

Battery cases for electric vehicles are structural components designed to encase and protect power battery packs, typically made from aluminum alloys, high-strength steel, magnesium alloys, or composite materials, offering high strength, corrosion resistance, effective heat dissipation, and sealing performance. These cases provide mechanical support and protection against impacts, vibrations, moisture, and dust, while integrating thermal

Bumble Thinks the Future of Dating Apps Isn’t Swiping

bumble thinks the future of dating apps isnt swiping, Photo Credit Michele Ursi Shutterstock com Photo Credit: Michele Ursi / Shutterstock.com Bumble is planning a major shift in how its dating app works, and it could mark the beginning of the end for swiping as the centerpiece of online dating. Speaking with Axios this week,

Mint Mobile Deal: Get $15 Off Any 3-Month Plan

(Image credit: www.mintmobile.com) If you’ve been thinking about switching wireless carriers, Mint Mobile just launched a limited-time promotion that drops the price of its prepaid plans even lower. The new offer applies to Mint’s 3-month prepaid plans and cuts pricing across several data tiers, including its Unlimited option. Depending on the plan you choose, prices

0
Would love your thoughts, please comment.x
()
x