The Indian smartphone market witnessed a robust growth of 11.5 per cent YoY in Q1 2024, revealed IDC. The market reportedly saw a significant surge in 5G smartphone shipments, accounting for 69 per cent of total numbers this quarter, up from 46 per cent in Q1 2023.

Indian smartphone market grew 11.5 per cent in 1Q24 (Image Credits: Mohammad Faisal/ News9Live)

Indian smartphone market registered a growth of 11.5 per cent year-over-year in the first quarter of this year (Q1 2024) with a shipment of 34 million smartphones, according to the International Data Corporation (IDC). As per the firm’s Worldwide Quarterly Mobile Phone Tracker, 23 million 5G smartphones were shipped in Q1 2024 with the share of 5G smartphones increasing to 69 per cent, up from 46 per cent last year in the same quarter.

At a glance: Indian smartphone market in Q1 2024

* The average selling price (ASP) for smartphones remained flat at US $263, ending the ASP rise streak for the last several quarters.

* The entry-level (sub-US$100) segment declined by 14 per cent YoY to reach a 15 per cent share with Xiaomi continuing to lead the space, followed by Poco and itel.

* The mass budget (US$100 < US$200) segment grew by 22 per cent YoY to reach a 48 per cent share with Vivo, Xiaomi, and Samsung being the top 3 players.

* The entry-premium (US$200 < US$400) segment grew by 25 per cent YoY to reach 23 per cent with Oppo and Realme gaining a significant share.

* The mid-premium segment (US$400 < US$600) segment declined by 46 per cent to reach a 3 per cent share from previous 6 per cent. OnePlus led this segment, followed by Vivo and Oppo.

* The premium segment (US$600 < US$800) declined by 21 per cent YoY to reach a 2 per cent share. Apple, though lost market share, still held the lead position, followed by Samsung.

* The super-premium segment (US$800+) grew the highest with 44 per cent YoY growth to reach a 9 per cent share from 7 per cent. Apple led the segment with a share of 69 per cent, followed by Samsung at 31 per cent. The iPhone14, 15, 14 Plus, and 15 Plus together accounted for 64 per cent of shipments, followed by the Galaxy S24, S24 Ultra, S23, and S24+ with 25 per cent share.

According to IDC, shipments to online channels in Q1 2024 grew by 16 per cent YoY with the share increasing to 51 per cent this quarter, up from 49 per cent in Q1 2023. Notably, Vivo surpassed Samsung to claim the top spot in IDC’s top 10 brands ranking based on market share in Q1 2024.