Tesla Cybertruck recent sales don’t appear to be as strong as previously thought.
The polarizing pickup’s sales numbers have been given a boost by other companies owned by Elon Musk, reports Bloomberg. The revelation offers up yet more proof that the general public isn’t all that keen on an EV the equally polarizing billionaire once called the “coolest car I’ve ever seen.”
Registration data provide by S&P Global Mobility shows that the tech titan’s other companies are propping up the battery-powered truck. SpaceX was responsible for 1,279, or more than 18 percent, of the 7,071 Cybertruck that were registered in the U.S. during the fourth quarter of 2025. His other ventures, including xAI (which was acquired by SpaceX this February), Neuralink, and the Boring Company, acquired another 60 vehicles during that period.
The Tesla Cybertruck has never sold as well as Elon Musk predicted it would
Tesla
This means that nearly one in five Cybertrucks registered during the quarter just moved from one part of Musk’s empire to another. The terms of the inter-company sales are unknown, but since the Cybertruck starts at around $70,000, that could put the value of the purchases at over $100 million. Sales of the EV to Musk-owned companies has continued into 2026, as well. The same businesses purchased 225 examples during the first two months of the year.
Without the help from Musk’s other companies, sales of the Cybertruck would have fallen by 51 percent year-over-year in the final quarter of 2025. The billionaire once predicted that Tesla would need to build 250,000 examples of the pickup annually to keep up with demand, but that hasn’t proven to be the case during its two-plus years on the market. There are a number of factors for this, including a divisive (and potentially dangerous) design, higher-than-expected pricing, and several recalls.
“Tesla is running out of buyers for the Cybertruck,” Sam Fiorani, AutoForecast Solution’s vice president of global forecasting, told Bloomberg.
The Cybertruck’s lack of sales success isn’t just embarrassing for Tesla; it also represents a serious concern. The company has seen it sales fall for three straight years and been surpassed by BYD as the world’s top seller of EVs. In light of the drop, Musk has tried to change the company’s focus, but ambitious projects like a robotaxi and a humanoid robot remain years away.
