At the opening day of ITB Berlin 2026 on 7 March, the Huangshan delegation—backed by the Ministry of Culture and Tourism—rolled out an ‘AI + Heritage’ showcase that doubled as a soft-launch for Beijing’s nationwide inbound-service upgrade. The exhibit demonstrated real-time translation kiosks, facial-recognition ticketing and an AI itinerary-builder that stitches together flight, high-speed rail and hotel bookings based on visa-free time limits.

Officials used the world’s largest travel trade show to reiterate China’s commitment to seamless cross-border mobility. According to the ministry’s briefing, visa and entry reforms (including an online arrival-card QR system and 65 ports eligible for 240-hour transit waivers) will be in place before Golden Week 2026. The government also pledged fiscal incentives to airports and rail hubs that create “inbound consumption clusters,” echoing free-port models in Hainan.

For individual tourists and corporate travellers alike, VisaHQ can serve as a one-stop partner for navigating China’s evolving entry requirements. Its online platform (https://www.visahq.com/china/) simplifies everything from e-visa applications to real-time status tracking, ensuring visitors maximise the new 240-hour visa-free windows without administrative surprises.

Industry buyers welcomed the clarity. European tour operators, long frustrated by paper-based arrival cards, said pre-clearance QR codes could shave 20 minutes off coach turnaround times. For corporate travel managers, the promise of multilingual e-gate lanes and wider acceptance of international mobile wallets should reduce duty-of-care friction and accelerate regional meeting planning.

Travel tech vendors are likely winners: Tencent Cloud confirmed to Global Mobility News that it is negotiating with two Gulf carriers to integrate the AI itinerary-builder into their booking paths, signalling a new era of China-centric travel APIs.