Bezos’ Blue Origin debuts satellite service to rival SpaceX, Amazon

Jeff Bezos holds the aviation glasses that belonged to Amelia Earhart as he speaks during a press conference about his flight on Blue Origin’s New Shepard into space on July 20, 2021 in Van Horn, Texas.

Joe Raedle | Getty Images

Jeff Bezos’ space venture Blue Origin announced Wednesday it plans to deploy 5,408 satellites in space for a communications network that will take on SpaceX and Amazon.

The network, called TeraWave, is targeted for enterprise, data center and government users.

The company said it will provide data speeds of “up to 6 terabits per second” from satellites positioned in low Earth orbit and medium Earth orbit, regions of space that are between 100 miles and 21,000 miles from the Earth’s surface.

Blue Origin said it expects to begin deploying its constellation in the fourth quarter of 2027.

Bezos is entering an increasingly crowded satellite internet market that’s currently dominated by Starlink, a service operated by Elon Musk‘s SpaceX. Starlink has more than 9,000 satellites in orbit and roughly 9 million customers.

Amazon, which Bezos founded in 1994, has also ramped up its own offering in the past year. The service recently rebranded from Project Kuiper to Leo.

The company has sent up 180 satellites since last April through a series of rocket launches handled by partners such as United Launch Alliance and SpaceX.

Several future deployments are expected to be handled by Blue Origin.

Amazon aims to build a constellation of 3,236 low-Earth satellites that will serve businesses, governments and consumers. Last November, the company opened up an “enterprise preview” to select users ahead of a broader commercial launch.

Bezos predicted in 2024 that Blue Origin would one day be a bigger company than Amazon. He founded Blue Origin in 2000 and Dave Limp, Amazon’s former devices boss, serves as its CEO.

“I think it’s going to be the best business that I’ve ever been involved in, but it’s going to take a while,” Bezos said in a 2024 interview at The New York Times’ DealBook Summit.

Blue Origin is primarily a rocket launch company, flying tourists and research to the edge of space on short trips. Last January, the startup notched a major milestone when it successfully launched its towering New Glenn rocket for the first time, though it was unable to return part of the booster back to a launchpad for reuse.

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