Trump Mobile has overhauled its website, introducing a new logo, new design language, and a new version of the T1 Phone. The redesigned phone is the same one that two company executives showed me over a video call two months ago, seemingly now confirmed to be the final design — but there’s still no word on when it will arrive.
The phone is still gold, of course, with an American flag design on the rear, alongside a “Trump Mobile” wordmark. I was shown a similar design but with an enormous “T1” logo across the whole of the rear, but I was told that would be removed, and it’s nowhere to be seen on the current design. There’s a triple rear camera with the lenses spaced a little oddly (and another “Trump Mobile” logo), and a curved edge to the phone’s body with a headphone jack at the top. It still looks quite a lot like the HTC U24 Pro.
The spec list has been updated too. The phone has apparently returned to a 6.78-inch OLED display (the size listed at launch, then swiftly changed to 6.25 inches for no obvious reason). The triple rear cameras include 50-megapixel main and 2x telephoto lenses plus an 8-megapixel ultrawide, with a 50-megapixel selfie camera, just as I was promised in February. The 5,000mAh battery includes 30W charging, and the phone will run Android 15 on an unspecified Qualcomm Snapdragon 7 series chipset.
As far as I can tell, the website has stripped all mention of the previous $499 price point, though is still accepting $100 deposits, with the promise that you can “lock in” the “promotional pricing.” When I spoke to executives Eric Thomas and Don Hendrickson in February they declared that $499 had been an “introductory” price, which would be rising after the relaunch — though they promised that early buyers would still be charged $499 total, and that the new price would be “less than $1,000.”
There’s still no mention of what that final price will be, nor when the phone will be released — the previous “later this year” mention has been stripped from the site. The qualifiers about American manufacturing have changed again too: the phone is now “shaped by American innovation,” with “American teams helping guide design and quality.” The site is no more specific than that, though executives previously told me the phone would go through final assembly in Miami. The original “made in the USA” description is long gone, and sadly so is its odd, euphemistic replacement, the claim that there are “American hands behind every device.”
Alongside the updated phone details, Trump Mobile has tweaked its cellular plans too. There’s now a 15 percent discount for military members and veterans on the $47.45 plan, and a new family plan that has decreasing prices the more lines you add. The site now even advertises that “‘Trump’ will proudly be displayed in the status bar as your network,” which sounds more like a threat than a promise, but I can confirm is true — Verge writer Allison Johnson saw exactly that when she tested the Trump Mobile plan last year.
The website as a whole has been redesigned, with slicker design language and a more modern logo. There’s also much more prominent placement for Don Jr. and Eric Trump, the president’s sons, with Eric given pride of place on the homepage, Don Jr. on the Plans page, and the two greet you together in a new video promo on the About page. The two brothers officially run the Trump Organization, and have been heavily promoting Trump Mobile from the start.
Still, the website is clearly a work-in-progress. Several subpages resolve with what appear to be URLs for a preproduction staging area, and if you try to place a deposit for the T1 Phone you’re greeted with the original, ugly render the company shared last June. The new logo has already been added to the company’s Facebook and Instagram pages, but not its X or Truth Social profiles, suggesting this rebrand is still rolling out.
I’ve reported recently that there have been signs of life from Truth Mobile, between FCC clearance being granted to the phone and a new 47 Plan trademark filing last week. This website redesign is the latest evidence that, at long last, the Trump phone might become a real phone after all. Some day. Maybe.
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