Seedance 2.0 暫停全球推出，字節跳動捲版權爭議後 AI 影片工具出海受阻

Seedance 2.0 暫停全球推出，字節跳動捲版權爭議後 AI 影片工具出海受阻
Seedance 2.0 暫停全球推出，字節跳動捲版權爭議後 AI 影片工具出海受阻

字節跳動旗下新版 AI 影片生成模型 Seedance 2.0 原計劃在 3 月中向海外市場擴大推出，但現在公司被傳已按下暫停鍵。根據 The Information 引述知情人士的說法，字節已叫停該工具的全球上線計劃，現階段正處理與版權相關的法律問題。

這次延期與 Seedance 2.0 推出後迅速引發的荷里活版權爭議有直接關係，路透指出，字節跳動的法務團隊正著手識別及解決潛在法律風險，而工程團隊也在為模型加入更多防護措施，以避免系統再生成可能引發 IP 爭議的內容。​

爭議從中國版推出後迅速升溫

Seedance 2.0 於 2 月在中國正式亮相後，很快就因高擬真影片生成能力引起關注。平台上曾出現包括 Brad Pitt 與 Tom Cruise 打鬥等 AI 影片，令外界質疑模型是否曾使用受版權保護角色、作品或名人形象作訓練或生成依據。

這些影片在社交平台迅速擴散，也讓 Seedance 2.0 在短時間內成為荷里活關注焦點。迪士尼其後向字節發出停止侵權通知，指 Seedance 使用迪士尼角色訓練及驅動模型，並形容系統像是內建一個「被盜版角色庫」，涉及漫威與《星戰》等作品角色。

不只迪士尼，其他片商也出手

除了迪士尼外，派拉蒙天空之舞也已向字節跳動發出停止侵權通知。Variety 報道指，派拉蒙在法律文件中指控 Seedance 涉及 IP 侵權問題，並點名《南方四賤客》、《星艦迷航記》與《教父》等作品內容。​

BBC 早前報道亦提到，Motion Picture Association 已要求 Seedance 立即停止侵權行為，而演員工會 SAG-AFTRA 也曾公開批評相關做法。這代表事件已不只是個別片商不滿，而是整個娛樂產業對 AI 影片生成模型版權風險的集中反彈。​

原定 3 月中旬出海

The Information 透露，ByteDance 原本計劃在 3 月中旬向全球客戶推出 Seedance 2.0。該模型原先被定位為面向專業影視、電商及廣告場景的工具，並主打可同時處理文字、圖片、音訊與影片，以降低內容製作成本。​

Seedance 2.0 之所以受到關注，不只因為畫面擬真度高，也因為它被部分科技圈人士拿來與 DeepSeek 相提並論。路透指出，連 Elon Musk 在內的一些科技領袖都曾稱讚它能用少量提示生成具電影感的故事內容，頗有革命性突破之勢。​

字節早前已承諾加強限制

在 2 月受到來自迪士尼的法律壓力後，字節跳動曾公開表示，會採取措施防止 Seedance 2.0 被用於未經授權的 IP 內容創作。如今全球推出計劃被暫停，反映這些措施顯然仍未足以平息外界疑慮。對字節而言，Seedance 2.0 原本有機會成為中國 AI 影片工具出海的重要一步，但在版權與內容安全問題未處理完之前，這條路線短期內恐怕難以順利推進。

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