Tesla just launched the most compelling version of the Cybertruck it has ever offered — a dual-motor all-wheel-drive model starting at $59,990, and CEO Elon Musk is already signaling that it won’t last.

In a post on X, Musk responded to the announcement of the new AWD Cybertruck with a cryptic but damning three words: “Only for the next 10 days.”

The comment confirms that the only Cybertruck configuration that actually makes sense for consumers is being treated as a limited-time promotion rather than a permanent addition to the lineup. It’s a baffling move for a vehicle that has failed to come anywhere close to its sales targets and desperately needs a viable entry point.

The AWD Cybertruck was the first one that made sense

As we reported yesterday, Tesla launched a new AWD Cybertruck at $59,990, the lowest price for the electric pickup truck to date. Unlike the disastrous rear-wheel-drive model that Tesla discontinued after just five months in 2025 because it had stripped out critical features like adaptive suspension, bed power outlets, and the tonneau cover, the new AWD version actually comes well-equipped.

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The AWD model includes dual motors, adaptive damping, the powered tonneau cover, and bed outlets with Powershare V2X functionality.

In short, and as Jamie described in his article yesterday, the main differences are that it loses active air suspension and a bit of range, but retains most of the features that made the higher-priced AWD and Cyberbeast trims desirable.

For the first time since the Cybertruck launched in late 2023, there was a version that somewhat resembled the $39,900 truck Musk promised back in 2019, still 50% more expensive, but at least, closer to the right ballpark.

Tesla also reversed its $15,000 Cyberbeast price hike from last August, bringing the tri-motor variant back down to $99,990 from $114,990.

The problem is that Musk quickly killed the hype this morning with a post on X strongly suggesting this $59,990 price point, or the new AWD configuration entirely, is only available for approximately 10 days. Wes Morrill, a Tesla engineer, posted “All Wheel Drive Cybertruck now starting at $59,990!” and Musk quote-tweeted it with “Only for the next 10 days.”

It’s unclear what happens after those 10 days. Does the price go up? Does the AWD trim disappear entirely? Is the Cybertruck program ending? Either way, the signal is clear: Tesla is not committed to offering an affordable Cybertruck.

This follows a pattern of erratic Cybertruck pricing decisions. Tesla launched the truck at $80,000 in 2023, far above the promised $39,900. It introduced a stripped-down RWD model at $69,990 in April 2025, and killed it by September after fewer than 250 units were reportedly built. It hiked the Cyberbeast price by $15,000 last August, only to reverse the increase this week. And now, the first genuinely competitive configuration gets a 10-day expiration date.

Electrek’s Take

This is peak Cybertruck chaos. And now the question is, why?

Tesla finally, finally, launches a version of this truck that a normal person could reasonably consider buying: all-wheel drive, properly equipped, at a price that doesn’t require a second mortgage. And within hours, Musk goes on X and tells everyone it’s only available for 10 days.

We don’t know what Musk means exactly. It could be a limited-time introductory price, a flash sale gimmick to help Tesla’s numbers before the end of the quarter, or a signal that the AWD trim is about to be replaced by something else entirely. What we do know is that this kind of erratic messaging is exactly why the Cybertruck is failing. Consumers need stability and confidence when spending $60,000 on a vehicle. Instead, they get a CEO who treats pricing like a social media stunt.

This Cybertruck is extremely close to what Tesla was already building and having a hard time selling. Maybe Tesla is trying to get rid of Cybertruck parts ahead of killing the program entirely, or a major refresh to try to revive a vehicle program that’s already on life support.

The broader trajectory here is deeply concerning. Tesla is committing automotive suicide, abandoning the car business that generated $80 billion in annual revenue to chase robotaxis and humanoid robots that currently generate nothing. The Cybertruck was already a victim of this pivot, with Musk floating an “autonomous cargo delivery” future for a truck that can barely sell 5,000 units per quarter as a consumer vehicle.

If Tesla is serious about making the Cybertruck work, the $60,000 AWD model should be the permanent base configuration, not a 10-day promotion. But at this point, it’s hard to believe Tesla is serious about making the Cybertruck work at all.

In fact, if this price is only to last 10 days. It would suggest Tesla cannot make the truck profitably at that price.