農夫山泉去年賺121億人幣近持平 未期息微增1%至0.76元 (19:35) – 20250325 – 即時財經新聞

集團去年總收益428.96億元,按年增0.5%。當中包裝飲用水產品的收益佔總收益的比例為37.2%,去年收益為159.52億元,按年跌21.3%﹔飲料產品的收益佔總收益的比例為62%,當中茶飲料收益167.45億元,按年增32.3%、功能飲料產品收益為49.32億元,按年增0.6%、果汁飲料產品收益為40.85億元,按年增15.6%、其他產品收益為11.82億元,按年跌9.84%。

期內集團毛利率則由去年同期的59.5%,減少1.4個百分點至58.1%,主要是由於純淨水產品新品上市促銷的影響、包裝飲用水產品銷量下降帶來固定成本分攤上升、以及果汁原料價格的上升。

作為中國首富的農夫山泉鍾睒睒在業績報告中提到,「2024年對於農夫山泉是不平凡的一年。我們的品牌經歷了史無前例的衝擊和考驗」,「2024年公司在網絡上受到了有組織、長時間的連續抹黑和攻擊,農夫山泉在品牌形象上遭受了歷史性的考驗。這一場翻箱倒柜式的輿論攻擊,反而證明了農夫山泉優質的水源和產品品質」。

鍾睒睒指,受上述的影響,旗下包裝飲用水產品的市佔率經歷了三個月的持續下滑,全年包裝飲用水產品收益下滑了21.3%,但仍然穩居中國包裝飲用水市場佔有率第一的位置。他又強調,未來對正義的追求仍將持續。

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