淘天:今年雙11將推出300億元人幣消費券及紅包 (12:43) – 20241015 – 即時財經新聞

阿里巴巴副總裁、天貓總裁劉博表示,今年雙11適逢國內消費情緒回暖,淘天集團將為用戶作出史無前例的投入,並支持品牌和商家獲得高品質增長。 今年雙11超預期的商家和商品報名情況令人振奮,我們對品牌商品雙11的銷售增長充滿信心。

今年雙11活動將於10月14日晚上8時開始預售,並設有兩個售賣期:第一個為10月21日晚上8時至10月24日,第二個為10月31日晚上8時至11月11日。

在「用戶為先」戰略推動下,淘天集團將於雙11期間增加對用戶的投入。在官方立減85折,或跨店滿減每300元減50元活動基礎上,平台將額外發放300億元的優惠券和紅包。

在整個活動期間,行業品類券和紅包,不論發放的價值或頻率均有所增加。例如,淘寶直播(淘寶旗下商業直播頻道)將聯同商家和合作夥伴發放20億元紅包。每位用戶每天於直播間可領的紅包總額,最高可達1,500元。

百億補貼頻道提供品牌商家最優惠產品,折扣力度最高達二折。截至目前,百億補貼的年活躍用戶已超過5億人。

今年的雙11活動,吸引了約30萬個品牌及眾多中小企業商家,報名商品數量超出預期。淘天集團將於今年雙11投入100億元為商家引入跨平台流量,並發放30億元紅包以補貼商家的營銷成本。參與雙11活動的淘寶商家也將獲得大促佣金豁免。

其他報道

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實惠分店兩年削逾四成 母企曾稱會做好小紅書推廣 增設簡體中文、英文網站

港元拆息個別發展 1個月HIBOR終止3連跌 貨幣總結餘一周高

遠洋:未就月內到期380萬美元票息作出預先資金支付

大酒店:Vuchot將接替郭敬文擔任執董及CEO

華潤飲料招股 入場費2929元 9名基石投資者認購近半股份

大摩:社融托底責任轉向政府債 或利好內銀

澳洲最大退休基金:中國經濟大繁榮時期已經結束

美國擬限制英偉達、AMD向波斯灣國家銷售AI晶片

A股三大指數全線低開 人行進行683億人幣逆回購

深夜發文惹結業疑雲 實惠:告別舊價 今日起逾7500件產品全面降價

恒指低開46點 科指跌0.3% 中石油跌2% 小鵬跌4%

港股ADR升12點 夜期高水22點 美期升亞股個別發展

中國據報開始對該國超級富豪海外投資收益徵稅

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北水增持中行 減持國美

 



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