林寶堅尼:插電混能車打動超跑買家

林寶堅尼:插電混能車打動超跑買家

林寶堅尼:插電混能車打動超跑買家 (ASSOCIATED PRESS)

有錢人就是任性,而義大利奢侈品牌林寶堅尼就有法子收服他們。

林寶堅尼剛剛發布了其最新車款——其最暢銷的「超跑 SUV」的全新插電式混能版本,稱為 Urus SE。不過,有錢也不一定能買得到,因為由目前到 2025 年底將交付的逾5,000 輛Urus SE 已被搶購一空。

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雖然富豪級買家看來並不那麼關心油耗等問題,但他們確實喜歡 Urus 這插電式新款。 插電式Urus 不單意味更環保,同時也代表速度的提升。 Urus SE 近 800 匹馬力的綜合動力使這 SUV 可以在 3.4 秒內從靜止加速到每小時60英里(96.56公里)。

林寶堅尼行政總裁Stephan Winkelmann說,插電式混能車的成功並不代表公司要推遲原定於2030年前全面推出電動汽車的計劃。

「我們都活在當下,所以說五年以至更久以後的事並沒有意思。」並沒有正面回應是否改變了電動車的推出計劃。

但有一件事可以肯定的是,他的客戶已經接受了混能車。 「對於像我們這種超級跑車來說,在五年前,混能仍很難被接受,」Winkelmann在紐約舉行的 Urus SE 活動上對Yahoo財經說,目前買家已經「消化」了混能趨勢,並愛上混能。「混能可被買家接納,因為我們可做到更高的性能和更少的二氧化碳排放。」

奢侈品市場以及林保堅尼的價值

Winkelmann表示,雖然整體來說,奢侈品買家對某些商品變得較為猶豫,但林寶堅尼的情況並非如此。

「首先,我必須說,奢侈品世界對我們來說並沒有變差。」林寶堅尼總裁Stephan Winkelmann補充道,「我們處於有史以來最好的狀態,我們的表現超越了大多數(我們的同行),有些行家已陷入困難,但我們仍形勢大好。」「首先,我必須說,奢侈品世界對我們來說並沒有變差。」林寶堅尼總裁Stephan Winkelmann補充道,「我們處於有史以來最好的狀態,我們的表現超越了大多數(我們的同行),有些行家已陷入困難,但我們仍形勢大好。」

「首先,我必須說,奢侈品世界對我們來說並沒有變差。」林寶堅尼總裁Stephan Winkelmann補充道,「我們處於有史以來最好的狀態,我們的表現超越了大多數(我們的同行),有些行家已陷入困難,但我們仍形勢大好。」 (Anadolu via Getty Images)

「首先,我必須說,奢侈品世界對我們來說並沒有變差。」他補充道,「我們處於有史以來最好的狀態,我們的表現超越了大多數(我們的同行),有些行家已陷入困難,但我們仍形勢大好。」

Winkelmann點出了他和團隊在品牌、產品、汽車生命週期、剩餘價值以及發展訂單庫所作的努力。

「對奢侈品客戶來說,有一件成品在面前永遠比只說願景要好。」

「對奢侈品客戶來說,有一件成品在面前永遠比只說願景要好。」「對奢侈品客戶來說,有一件成品在面前永遠比只說願景要好。」

「對奢侈品客戶來說,有一件成品在面前永遠比只說願景要好。」 (ASSOCIATED PRESS)

林寶堅尼的主要競爭對手法拉利今年也表現出色。法拉利於 5 月 7 日公佈第一季業績,本質上是林寶堅尼衡量其成功的標竿。

雖然林寶堅尼的母公司大眾汽車(VWAGY)沒有公佈品牌的財務業績,但很多人都想知道這些數字,想知道林保堅尼真正的價值。

到目前為止,這仍是一個謎,Winkelmann亦拒絕回應久聞樓梯響的上市傳聞。

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