What’s a beaten-down stock trading for $5 a share, whose company is building one of America’s first electric air taxis and could be worth several times its valuation if it succeeds?
My answer: Joby Aviation (NYSE: JOBY).
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Yes, Joby, the electric air taxi developer, has been on a roll in 2026, flying its eVTOL (electric vertical takeoff and landing) aircraft in New York City, San Francisco, and Dallas-Fort Worth, and gearing up for its first passengers. And yet the stock has tanked — no surprise, really, given its extraordinary valuation before — dropping about 65% this year.
Why, then, should investors be interested in Joby?
Joby already owns key parts of its future business
To begin with, Joby is trying to launch an air taxi business. This isn’t as futuristic as it sounds — not as futuristic as, say, the flying cars in Back to the Future. Still, Joby’s flying taxi could help solve a major headache in cities: rush-hour traffic.
Most of the attention around Joby goes to its aircraft, and understandably so, given that they are still uncertified for commercial operations. The company is progressing through the final stages of FAA type certification, which, once completed, would put it one step closer to flying paying customers.
Although Joby has yet to secure certification for commercial passenger operations, it’s been making some smart moves elsewhere.
Last year, for instance, Joby acquired Blade Air Mobility’s passenger business. Blade doesn’t fly eVTOLs, but it does offer helicopter services on established routes using infrastructure in places like New York. In the second quarter, Blade generated about $36 million for Joby, with the number of passenger seats filled on flights growing more than 50% from the previous year.
What I like about Blade isn’t the revenue (although that’s a nice touch, too). Rather, it’s the data. With Blade, Joby can already start assessing which routes attract the most passengers, what customers are willing to pay, and when they use the service most (and least). These are questions Joby’s competitors will eventually have to answer, yet Joby has the advantage of studying existing routes even before launching its electric air taxi services.
Should you buy Joby at $5?
Admittedly, Blade’s passengers aren’t necessarily representative of Joby’s future market, or rather, we can’t definitively prove that they are. What works for premium helicopter rides — geared toward the wealthy — might not work for electric air taxis, especially if Joby wants them to appeal to the masses.
