
Under Armour CEO says micromanagement is ‘underestimated.’ Steve Jobs and Elon Musk would agree
Under Armour CEO Kevin Plank told Graham Bensinger in a YouTube interview published in September 2025 he believes in micromanagement “at certain levels.” “I think it’s totally underestimated,” said Plank, who founded Under Armour in 1996. “I think there’s too much loss on pretense or structure or process. Like, that’s great, but the right answer




















