NewJeans tell BBC why they spoke out

Juna Moon & Fan Wang

Reporting fromSeoul and Singapore

Watch: Hanni got emotional as the group reacted to court ruling

“It took a huge amount of courage to speak out,” NewJeans have told the BBC in their first interview since a court blocked their attempt to leave their record label, in a case that has rocked the K-pop industry.

“This fight is necessary. Although it will be extremely difficult and arduous, we will keep doing what we have done so far and speak up,” said Haerin, one of the members of the five-piece.

“We thought it was important to tell the world about what we’ve been through. All the choices we’ve made so far have been the best choices we could have made.”

NewJeans looked invincible in the charts when they launched what was an unusual rebellion in the high-pressure, tightly-controlled world of K-pop. Hanni, Hyein, Haerin, Danielle and Minji stunned South Korea and fans everywhere with their decision in November to split from Ador, the label that launched them.

They alleged mistreatment, workplace harassment and an attempt to “undermine their careers”, which Ador denies. It sued to enforce their seven-year contract, which is set to expire in 2029, and sought an injunction against any commercial activities by the group.

On Friday, a South Korean court granted it, ordering NewJeans to stop all “independent” activities, including song releases and advertising deals, while the case was still under way. NewJeans has since challenged the injunction in court.

Friday’s ruling was a “shock”, the group told the BBC.

“Some people think that we’re famous enough to do whatever we want and say whatever we please. But the truth is, it’s not like that at all,” Hyein said. “We held it in for a long time, and only now have we finally spoken up about what we think, what we feel and the unfairness we’ve experienced.”

BBC/ Yujin Choi Haerin (L) and Danielle (R) talking to the BBC, sitting on white chairs.BBC/ Yujin Choi

Danielle (R) said Friday’s ruling was a “shock”, while Haerin said that the fight, although difficult, was also necessary

The K-pop industry has repeatedly come under fire for the pressure it puts on its stars not only to perform and succeed, but to appear perfect. But rarely do conflicts spill into the public, exposing stars’ grievances and rifts with their labels.

NewJeans’ dramatic announcement last year followed a long and public spat with Ador and its parent company, Hybe – South Korea’s biggest music label, whose client list includes K-pop royalty such as BTS and Seventeen.

Ador told the BBC in a statement that the contract with NewJeans still stands, adding that “most of their claims have risen from misunderstandings”. The court said that NewJeans did not “sufficiently prove” that Ador had violated the contract, adding that the label had upheld “most of its duties, including payment”.

The girls were rehearsing for a performance in Hong Kong, when news of the ruling dropped. They found out when Minji got a worried message from her mother: “She asked me, ‘are you okay?’ And I was like ‘what happened?'”

“I was stunned,” Minji says. So were the others when she told them. “At first I thought I didn’t hear her properly,” Danielle says. “We were all kind of in shock.”

This was their second of two interviews with the BBC in as many weeks. In the first interview, which happened before the ruling, the group had been excited to release their new single, Pit Stop – their first since they announced their break from Ador and renamed themselves NJZ.

They spoke about how they coped with a difficult period, including finding comfort in cooking. “I’m not really good at it but it’s kind of healing,” Minji had said, before promising to cook an “amazing dinner” for the group.

BBC/ Yujin Choi The five members of NewJeans smile at the camera while seated in a row on a sofa  BBC/ Yujin Choi

L-R: Minji, Haerin, Danielle, Hyein and Hanni were upbeat in their first interview

In the second interview, which was 24 hours after the ruling, they seemed disheartened and unsettled, less sure of what was to come. “If we knew we were gonna go through this, maybe we would have chosen…” Hanni trailed off as she teared up.

Seconds later, she continued: “Even if we do everything we can and it doesn’t work out the way we hope it does, then we’ll just have to leave it to time. I’m sure time would figure it out for us.”

The following night, they took to the stage in Hong Kong and, despite the court order, performed Pit Stop under their new name. But the evening, which they had pitched to fans as a fresh start, ended in tears as they told the crowd they were going on a hiatus.

“It wasn’t any easy decision to make,” Hyein said on stage, as each of them took turns to address their fans. “But at the moment for us, it’s about protecting ourselves, so that we can come back stronger.”

Just three years into their debut, the future of the young stars – they are aged between 16 and 20 – is now in question.

But they tell the BBC that this is not the end of the road for them as they “find more ways” forward. With the legal battle expected to last for months, if not years, Minji says that gives them time to plan what they want to do next.

Getty Images The five members of NewJeans dance on the stage at an award ceremony in March 2024. They are in identical checkerd outfits, featuring tops with a skirt,. Some of them are wearng jackets. 
 
Getty Images

NewJeans have been hugely successful and are among the world’s top-selling acts

Ever since they debuted in July 2022, NewJeans have delivered remarkable success with each new release – OMG, Ditto, Super Shy, Attention. A year on, they were the eighth biggest-selling act in the world.

Critics called them a “game-changer” as their uniquely playful blend of 1990s R&B and sugar-coated pop melodies broke through a K-pop market dominated by electronic beats. And their breezy dance moves stood out among super-synchronised videos.

They were still on the rise when Min Hee-jin – Ador’s former boss and their long-time mentor, who launched them – began trading accusations publicly with Hybe. The music label had created Ador, granting Min a minority shareholding and further stock options, before she was removed from her role last August.

Hybe was now accusing her of plotting Ador’s takeover and Min, in an emotional press conference, accused them of undermining NewJeans by launching another girl group with a similar style. The fight got uglier and Min left the company, alleging she was forced out.

That’s when NewJeans broke their silence – they demanded Min’s return in two weeks in a livestream.

They were not able to contact her for a while, Danielle told the BBC in the first interview: “We didn’t know what was happening and we didn’t have a way to support her. That itself was a hard thing because she was always there for us and… in a way a person to look up to.”

Getty Images Haerin, Danielle, Minji, Hanni and Hyein at November's press conference where they annnounced that they had unilaterally terminated their contracts with AdorGetty Images

(L-R) Haerin, Danielle, Minji, Hanni and Hyein at the press conference where they annnounced their split from Ador

Ador had said Min could not return as CEO, but could continue as an internal director and NewJeans’ producer. When Min didn’t return, NewJeans announced that they were leaving Ador and accused the label of not meeting other demands: an apology for alleged bullying and actions against what they claimed were controversial internal reports.

Ador, which denies all these allegations, appears to blame Min for their dispute with NewJeans. “The core of this issue lies in the label’s ex-management providing distorted explanations to their artists, leading to misunderstandings. They can be fully addressed and resolved upon the members’ return to the label,” Ador told the BBC in a statement.

In the months since, Hanni, a Vietnamese-Australian, testified in tears to South Korean lawmakers in an inquiry into workplace harassment. “I came to the realisation that this wasn’t just a feeling. I was honestly convinced that the company hated us,” she told them, after describing several incidents where she said the group felt undermined and bullied.

NewJeans’ case was dismissed because the labour ministry said K-pop stars did not qualify as workers and were not entitled to the same rights.

Then in December, NewJeans took another rare step by supporting fans who were calling for the impeachment of South Korea’s disgraced president, Yoon Suk Yeol who had briefly imposed martial law – the group provided free food and drinks to fans who showed up at the huge protest rallies.

With each round of publicity, there was also criticism, much of it involving their age. Some said they had “crossed the line”, while others called them “stupid and reckless,” and even “ungrateful” for picking a fight with Ador. Others questioned if they were making their own decisions.

Being young doesn’t mean they should be taken less seriously, the group says. “That’s an easy way to devalue the fact that we are actually trying to do something,” Hanni says. “The decisions we’ve made in the past year have been decided through a very, very large amount of discussion between us.”

Getty Images NewJeans members attend the first court hearing the lawsuit by Ador at Seoul Central District Court on March 7, 2025- they are standing in a row dressed in black as they answer questions from the media.  Getty Images

NewJeans at the first court hearing for the lawsuit by Ador on 7 March

As the dispute has dragged on, the critics have got louder, dubbing the girls as troublemakers rather than game-changers. Following the ruling, which their critics welcomed, NewJeans say they have been “very aware of the intense scrutiny and judgment” ever since they held that press conference last year.

“There hasn’t been a single moment when we’ve expressed our opinions without worry or tension,” Minji says. “We’ve thought more than anyone else about how much responsibility each of our actions carries, and we’re currently bearing that responsibility ourselves.”

It’s not clear how long their hiatus will last. Ador says it hopes to meet the group soon to discuss the future, but NewJeans insist they don’t feel protected enough to go back.

Their lawsuit with Ador will return to the headlines next week when the hearings begin – and so will all five of them.

The one thing that seems constant is their determination to get through this together.

Two weeks ago, Hanni had said: “We’ve always said to each other, if one person doesn’t want to do it, then we’re not going to do it. It has to be all all five of us that agrees to do it. That’s how we’ve gotten here and that’s how we are going to get to the end.”

On Saturday, she repeated: “We’re gonna get through it.”

Source link

Visited 1 times, 1 visit(s) today

Related Article

Israel spy chief to step down after row with PM exposes deepening rifts

Israel spy chief to step down after row with PM exposes deepening rifts

AFP Shin Bet chief Ronen Bar said he intended to leave his role on 15 June The head of Israel’s Shin Bet domestic intelligence agency has resigned. Ronen Bar made the announcement that he would leave his position on 15 June at a memorial event for Shin Bet members who have died in service. It

How power outage in Spain and Portugal unfolded

How power outage in Spain and Portugal unfolded

EPA Customers wait at Lisbon’s airport The first sign of trouble Peter Hughes noticed was when his train to Madrid started to slow down. Then the TV monitor and lights went off. Emergency lights switched on, but did not last, and the locomotive ground to a halt. Four hours later, Mr Hughes was still stuck

Nashville Vet Leslie Fram Launches FEMco Consulting; Joshua Simons, Dave Lory and Dick Wingate Announce Worldwide Entertainment Group

Nashville Vet Leslie Fram Launches FEMco Consulting; Joshua Simons, Dave Lory and Dick Wingate Announce Worldwide Entertainment Group

Veteran Nashville music executive Leslie Fram has officially announced her new business venture, FEMco (Fram Entertainment & Music),  a consulting collective offering artist development, talent booking and production, and B2B connections to Nashville’s entertainment community. FEMco will capitalize on Fram’s 13-year tenure in Nashville as SVP of music and talent at CMT/Paramount, as well as her many years working in radio. While at CMT, Fram executive-produced

Bristol woman determined to end stabbings

Bristol woman determined to end stabbings

James Diamond BBC News, Bristol Reporting fromVictoria Tower Gardens, Westminster BBC Shanine Wright says she will hold the government to account over knife crime A woman has made it her mission to end knife attacks after her brother was stabbed to death. Shanine Wright’s, 26, brother Darrian Williams, 16, was killed by two teenagers after

Power outage causes chaos in Spain and Portugal

Power outage causes chaos in Spain and Portugal

Reuters Police tell travellers that Madrid’s Atocha train station is closed due to the outage A massive power cut hit large parts of Spain and Portugal on Monday, causing widespread chaos and disruption. The outage left millions of people without electricity, while internet and phone networks were also down. Trains were cancelled and evacuated in

A worker assists a customer with a torch at a supermarket during a power outage which hit large parts of Spain, in Barcelona, Spain April 28, 2025.(Reuters)

Spain aims to restore power nationwide ‘soon’: PM | World News

Apr 28, 2025 11:31 PM IST Spain PM Pedro Sanchez said port and air traffic was unaffected, although flights were reduced by 20 percent “to ensure safety and smooth operation”. Spain aims to restore power nationwide “soon” after a blackout disrupted daily life for millions on Monday but had no “conclusive information” about its causes,

Grey Apple AirPods Max on wooden table

Are they still worth buying in 2025?

This article contains affiliate links. The products or services listed have been selected independently by journalists after hands-on testing or sourcing expert opinions. We may earn a commission when you click a link, buy a product or subscribe to a service. Our rating: 9/10 We like: Premium and comfortable design Excellent active noise cancellation We

A knife that the teenager used to stab two teachers and a fellow pupil

Schoolgirl stabbed two teachers during break to have ‘biggest audience possible’

A schoolgirl tried to murder two teachers and a fellow pupil during breaktime so she would have the “biggest audience possible”. The girl, 14, armed herself with her father’s multi-tool before attacking teachers Fiona Elias and Liz Hopkin, and a pupil, at Ysgol Dyffryn Aman in Ammanford, Carmarthenshire, on April 24 last year. Following the

Woman parting her hair

Treatment options and and how to prevent it

If you’re currently experiencing menopause, there’s a good chance you’ve had a wave of hot flashes and even mood swings, but did anyone warn you about the hair loss? (It’s only one of the surprising symptoms of menopause.) If you’ve noticed your ponytail is a bit skimpier or your hair part is wider than you

Map of U.S. counties showing where the XIV brood will emerge in 2025.

Cicada maps show where the noisy insects will emerge in the U.S. this spring

Cicadas are poised to return at some point in the spring of 2025, potentially bringing billions of bugs to neighborhoods across the eastern United States.  The group of cicadas set to appear has been labeled Brood XIV. Emerging once every 17 years, Brood XIV is the second-largest group of periodical cicadas — which rise from

Conclave to elect new pope to begin on 7 May, Vatican says

Conclave to elect new pope to begin on 7 May, Vatican says

Thomas Mackintosh BBC News, London Getty Images Cardinals will meet next month in a secret conclave to elect the next pope, the Vatican has said. The closed-door meeting will start inside the Sistine Chapel on 7 May and will involve some 135 cardinals from across the world. It follows the death of Pope Francis who

On The Ground

US says North Korea’s military deployment for Russia’s war in Ukraine must end

On The Ground newsletter: Get a weekly dispatch from our international correspondents Get a weekly dispatch from our international correspondents Get a weekly international news dispatch The US has called for an end to North Korea’s military deployment to support Russian president Vladimir Putin’s war in Ukraine as Kim Jong Un confirmed he sent his

Inside Washington

Trump team litters White House lawn with mugshots of arrested migrants

Sign up for the daily Inside Washington email for exclusive US coverage and analysis sent to your inbox Get our free Inside Washington email Get our free Inside Washington email President Donald Trump’s administration has lined the White House driveway with large posters featuring mugshots of migrants as the president broadcasts his immigration crackdown, according

On The Ground

12 dead as speeding van hits bike and falls into well where toxic gas kills rescuer

On The Ground newsletter: Get a weekly dispatch from our international correspondents Get a weekly dispatch from our international correspondents Get a weekly international news dispatch At least 12 people were killed after a van veered off the road and plunged into a well in the central Indian state of Madhya Pradesh on Sunday afternoon

Canada set for federal polls on 28 April. (Representative image)

Canada elections 2025: When and where to check results | World News

Apr 28, 2025 03:48 PM IST The timing of the polls is also imperative as Canada faces annexation threat from the United States. In the upcoming polls set for Monday, Canadians are faced with a choice between sitting liberal Prime Minister Mark Carney and the conservative leader Pierre Poilievre. This election will be significant as

Dozens of African migrants killed in US strike, Houthis say

Dozens of African migrants killed in US strike, Houthis say

Jaroslav Lukiv & David Gritten BBC News Reuters Houthi-run media say the detention centre in Saada was holding African migrants At least 68 African migrants have been killed in a US air strike on a detention centre in Houthi-controlled north-western Yemen, the armed group’s TV channel says. Al Masirah reported that another 47 migrants were

Canterbury MP Rosie Duffield wants apology over 'Labour hounding'

Canterbury MP Rosie Duffield wants apology over ‘Labour hounding’

Bob Dale BBC News, South East Michael Keohan BBC Kent political reporter Reuters Rosie Duffield claims she was ‘hounded’ out of the Labour Party The MP for Canterbury Rosie Duffield, who left the Labour Party because she said she felt “hounded” over her views on gender, has said she wants an apology from the prime

0
Would love your thoughts, please comment.x
()
x