SASSUOLO, ITALY – JANUARY 06: Damien Comolli, General Manager of Juventus looks on prior to the Serie A match between US Sassuolo Calcio and Juventus FC at Mapei Stadium Citta del Tricolore on January 06, 2026 in Sassuolo, Italy. (Photo by Alessandro Sabattini/Getty Images)
Damien Comolli insists players are ‘eager to come to Juventus’ even without Champions League football, but warns ‘do not expect’ Dusan Vlahovic news before the season ends.
The Bianconeri climbed into fourth place this weekend thanks to their 1-0 victory away to Atalanta, and Como’s 4-3 defeat to Inter.
Now there are six games remaining in the Serie A season to hang on to that precious spot, which is a ticket to the lucrative Champions League next term.
With finances tight, this could make a big difference on just how Juventus plan to proceed on the transfer market.
Comolli confident Juventus will be ambitious
“I think our transfer strategy will be ambitious regardless,” insisted general manager Comolli at the opening of the Juventus One project.
“I don’t know where we’ll end up, there is talk of fourth place, but it could even be better than that. The Serie A table is tight and we are very ambitious going into the final matches.”
The Old Lady is now only three points behind Milan in third and six adrift of Napoli in second place.
At the same time, looking over their shoulders, they are two clear of Como in fifth and three ahead of Roma in sixth position.
“What we do know is that Juventus are negotiating with many players, and the players we are talking to are not saying ‘I am only interested in Juventus if they qualify for the Champions League.’
“These are players eager to come to Juventus without knowing if we are in the Champions League or not. Obviously, on a financial level it is much better to be in the Champions League than the Europa League.
“However, in terms of ambition, it doesn’t matter which European competition we are in next season, we will still build an ambitious team to have success in the future.”
Among the negotiations, Juve are also discussing a potential new contract with Vlahovic, whose current deal only runs to June 30.
“I will stick to what I’ve said since the start for Dusan, which is that we’ll talk it over at the end of the season, so do not expect anything new before then,” insisted Comolli.
“There are six weeks to go, I know our director Marco Ottolini had contact with Dusan, but do not expect anything before the end of the season. We hope to have good news on the contract renewals at some point, even before the campaign is over, with regards to other players.”
