Red faces at bureau after anti-drug advert sends opposite message

Hong Kong’s Security Bureau has apologised for an advertising blunder in its anti-drug campaign, after a banner in a railway station appeared to encourage the use of illegal substances when viewed from certain angles.

The bureau addressed the issue in a social media post on Friday, a day after an internet user circulated a photo of the poorly placed advert at Tsim Sha Tsui MTR station.
The banner was part of the government’s latest anti-drug campaign, featuring one of Hong Kong’s “Four Heavenly Kings” of Cantopop, Aaron Kwok Fu-shing, and the slogan “Let’s stand firm together and not take drugs” written in Chinese.

In the photo, which went viral online on Thursday, some words in the slogan cannot be seen because of the angle, leaving the message: “Stand firm together and take drugs.”

Other internet users posted pictures of the advert being removed by workers by Thursday night.

Workers remove the offending ad on Thursday night. Photo: Theads/jackyyu_6161
Workers remove the offending ad on Thursday night. Photo: Theads/jackyyu_6161

The bureau acknowledged the mishap in its social media post but took the opportunity to reiterate its anti-drug message.

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