台北101出租率近98%跑贏香港整體 一幢樓做三盤生意?

美國攀岩高手 Alex Honnold周日徒手攀登台北101大樓,令這座台灣地標再成國際焦點,不過比起91分鐘登頂的極限壯舉,台北101的商業表現同樣耐人尋味,在全球寫字樓市場疲弱之際,台北101出租率高達97.6%;反觀香港,甲級商廈空置率仍高企於雙位數水平,為何台北101卻能逆市企穩?

台北101出租率近98%跑贏香港整體!圖為美國攀岩高手 Alex Honnold。 (AP Photo/Chiang Ying-ying)
台北101出租率近98%跑贏香港整體!圖為美國攀岩高手 Alex Honnold。 (AP Photo/Chiang Ying-ying) · ASSOCIATED PRESS

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台北101於2024年辦公大樓出租率達97.6%,連續多年維持高位,商場營業額突破230億元新台幣創新高,觀景台年客量約150萬人次,三大業務同步向上;反觀香港,高力最新報告指整體寫字樓空置率高達17.5%,即使核心區租金跌勢接近尾聲,市場仍需時間消化龐大新增供應。

值得留意的是,台北101的良好表現並非個別例子,仲量聯行最新研究指出,台北市A級辦公室市場雖受新供應影響,租金升勢放緩,但整體供需結構仍然穩健,當中台北核心商業區寫字樓空置率約為6.9%,即使在信義、敦北、松江南京等次級商業區,空置率亦多介乎約6%至一成左右,整體仍明顯低於香港動雙位數字百份比的水平。

台北101大樓。(Getty Images)
台北101大樓。(Getty Images) · pinglabel via Getty Images
現任台北101董事長賈永婕 2024年上任後,卻主動拍板促成Alex  Honnold 無繩攀爬台北101。(Facebook: 賈永婕的跑跳人生)
現任台北101董事長賈永婕 2024年上任後,卻主動拍板促成Alex Honnold 無繩攀爬台北101。(Facebook: 賈永婕的跑跳人生)

與不少只依賴租金收入的傳統寫字樓不同,台北101同時經營商場、寫字樓及觀景台三大業務,當中觀景台每年吸引約150萬人次到訪,不僅帶動穩定現金流,亦為大樓持續製造人流與國際曝光率。

另一個關鍵差異在於台北101的ESG國際規格,是球首座同時取得 LEED及 WELL綠色建築認證的超高層建築,對跨國企業而言有助降低合規成本,亦提升總部形象吸引力,當中租客包括瑞銀、法巴、Google、英偉達等;反觀其他亞洲市場,仍以減租作為搶客手段,在供應過剩的情況下,租戶議價能力顯著上升,業主未能透過規格與服務建立物業的長期溢價。

美國攀岩高手 Alex Honnold 周日徒手攀爬台北101大樓,令這座台灣地標成為國際焦點。 (AP Photo/Chiang Ying-ying)
美國攀岩高手 Alex Honnold 周日徒手攀爬台北101大樓,令這座台灣地標成為國際焦點。 (AP Photo/Chiang Ying-ying) · ASSOCIATED PRESS
美國攀岩高手 Alex Honnold 周日徒手攀爬台北101大樓,令這座台灣地標成為國際焦點。 (AP Photo/Chiang Ying-ying)
美國攀岩高手 Alex Honnold 周日徒手攀爬台北101大樓,令這座台灣地標成為國際焦點。 (AP Photo/Chiang Ying-ying) · ASSOCIATED PRESS

台北101的經營思維轉變,亦反映在管理層的決策取向上,過去台北101曾以安全與形象考慮為由,拒絕 20年前上畫的《Mission: Impossible III》到台灣取景;但現任台北101董事長賈永婕 2024年上任後,卻主動拍板促成Alex Honnold 無繩攀爬台北101,成為全球觸目事件。

賈永婕透露,Honnold早前曾親自致函,強調「不是來玩命」,而是在嚴格風險評估與安全規劃下完成挑戰,最終打動管理層開綠燈。藝人出身的賈永婕上任初期,曾因公費點燈、展覽及人事安排等議題,屢被外界質疑其能力,不過這次攀登台北101成功完成,某程度上證明她有能力把大廈本身,轉化為具全球影響力的品牌資產。

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