The Insider: Headlines from the Coffee Industry


A blue banner reads “The Insider: Headlines from the Coffee Industry.” In the background are rows of coffee beans.A blue banner reads “The Insider: Headlines from the Coffee Industry.” In the background are rows of coffee beans.

Join us for our recurring round-up of the latest specialty-coffee industry news.

FROM STAFF REPORTS

Oregon’s Coffee Industry Speaks Out Against Federal Tariffs

The Insider 6/6/25: A coffee roaster is full of coffee beans.The Insider 6/6/25: A coffee roaster is full of coffee beans.
Coffee leaders in Oregon say tariffs are driving up the price of coffee, and small businesses are suffering as a result. Photo by Tim Mossholder.

During a meeting with U.S. Rep. Suzanne Bonamici, local coffee importers and roasters expressed concerns over rising costs and potential layoffs, urging for coffee beans to be exempted from federal tariffs. The legal dispute is ongoing, and businesses are awaiting a decision from the U.S. Court of Appeals.

The First-Ever Starbucks Global Barista Championship Will Take Place This Month

The Insider 6/6/25: A Starbucks baristas works on bar.The Insider 6/6/25: A Starbucks baristas works on bar.
Later this month, Starbucks will gather baristas from around the world to compete in the first-ever Starbucks Global Barista Championship. Photo by Asael Peña.

From June 9 to 11 in Las Vegas, Starbucks will host its inaugural Starbucks Global Barista Championship. Twelve baristas from around the world will compete over three days, with over 14,000 company employees from the United States and Canada in attendance.

The Insisder 6/6: A close-up of a woman’s hand holding a cup of coffee.The Insisder 6/6: A close-up of a woman’s hand holding a cup of coffee.
A recent study suggests that drinking a cup of coffee a day can lead to long-term health benefits. Photo by Ksenia Bondarchuk.

Time magazine shares findings from a recent study suggesting that drinking a cup of coffee a day can lead to long-term health benefits. The study followed almost 50,000 women over the course of 30 years and found that women who drank caffeinated coffee in midlife were more likely to exhibit signs of healthy aging.

Linear, a Line of Canned Ready-to-Drink Craft Beverages By Blueprint Coffee, Expands Lineup with Three New Offerings

The Insider 6/6/25: A line-up of 4 drinks, each labeled “Linear.”The Insider 6/6/25: A line-up of 4 drinks, each labeled “Linear.”The Insider 6/6/25: A line-up of 4 drinks, each labeled “Linear.”
Linear: Blueprint Coffee’s line of grab-and-go craft beverages. Photo courtesy of Blueprint Coffee.

Three new drinks—Oat Latte, Chai Soda, and Reviver (cold-brew lemonade)—have been added to Blueprint Coffee’s Linear line, a collection of grab-and-go craft beverages. The coffee company shares that the Linear line, which began with Linear Cold Brew in 2021, is made with the same honest processes, simple ingredients, and attention to quality that Blueprint is known for.

’Hydration Multipliers’ Grow into a Multibillion-Dollar Market

The Insider 6/6/25: An empty glass of water with a straw at a cafe table.The Insider 6/6/25: An empty glass of water with a straw at a cafe table.The Insider 6/6/25: An empty glass of water with a straw at a cafe table.
Many Americans are claiming to be dealing with “chronic dehydration,” and are turning to electrolyte-filled powders as a result. Photo by Alexey Demidov.

A story for CNN Business highlights the rise of electrolyte-filled powders, or “hydration multipliers,” such as Liquid I.V., amongst American consumers. But whether or not the average American actually needs these hydration multipliers is debatable; the article suggests that the “chronic dehydration” many claim to experience may, in fact, be simply a placebo effect of marketing tactics.

Judge Dismisses Case Against Peet’s Coffee for Alternative Milk Upcharge

The Insider 6/6/25: A barista pours milk into a coffee drink.The Insider 6/6/25: A barista pours milk into a coffee drink.The Insider 6/6/25: A barista pours milk into a coffee drink.
The coffee industry has long debated whether or not customers should be charged extra for plant-based milk. Photo by Krista Purmale.

A year-old lawsuit against Peet’s Coffee, alleging that the company violated the Americans with Disabilities Act by imposing a surcharge for non-dairy milk, has been dismissed. Judge Jon S. Tigar stated that the coffee company’s menu does not solely target people with lactose intolerance. “Peet’s pricing policy is facially neutral and applies equally to customers who are not lactose intolerant but prefer non-dairy alternatives in their drinks,” he wrote.

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