5 No-Brainer ETFs Worth Loading Up On for Long-Term Investors

U.S. equity investors have been rewarded mightily over the past 20 years.

In the past decade, the S&P 500 (SNPINDEX: ^GSPC) has generated an average annual total return of 15.7%. You might be less impressed by the index’s 20-year average annual total return of around 11.2%, but keep in mind that this period began right before the start of the financial crisis that resulted in a nearly 60% drawdown.

Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a “Double Down” signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same “Total Conviction” signal is flashing for a company 1/100th the size of Nvidia. Continue »

If you’re a long-term investor, the most important takeaway is that the S&P 500 has historically never had a negative return over a 20-year time frame. That doesn’t mean it couldn’t happen in the future. But over the long run, the good tends to far outweigh the bad.

If you’re looking at what to invest in and hold onto for the next 20 years, here are five exchange-traded funds (ETFs) that look especially promising.

A young couple reviewing financial statements with a financial advisor.
Image source: Getty Images.

Start by investing in the entire U.S. stock market

The best long-term investing strategy might simply be not to overthink it. Don’t try to find the next big home runs or overtrade your account. Just buy the entire U.S. stock market and let U.S. economic growth do its thing.

My core equity ETF of choice is the Vanguard Total Stock Market ETF (NYSEMKT: VTI). While the Vanguard S&P 500 ETF (NYSEMKT: VOO) provides exposure to U.S. large-cap stocks, the Vanguard Total Stock Market ETF targets the entire investable U.S. market, roughly 3,500 stocks in all. Adding small caps to the core of your portfolio can increase returns, even though large caps have dominated lately.

Targeting tomorrow’s leaders

Even though the S&P 500 gets most of the attention, mid-caps have a pretty strong historical risk/return profile themselves. This is the group that’s graduated beyond some of the small-cap volatility but maintains the ability to leap into the large-cap leader group of the future.

The Invesco S&P MidCap Quality ETF (NYSEMKT: XMHQ) aims to capture the potential of mid caps, but it does so smartly. It focuses on high-quality stocks within this group by looking for companies with high returns on equity (ROE) and lower financial leverage. This helps mitigate some of the risk that can come with investing in more speculative companies.

Own small companies that are already profitable

The same principle applies when investing in U.S. small caps. Many companies in this segment remain unprofitable, which can raise red flags about downside risk. The iShares Core S&P Small-Cap ETF (NYSEMKT: IJR) helps solve that problem.

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