曲奇四重奏開全球首間蝴蝶酥博物館 謝寧推香港手信國際化

曲奇四重奏開全球首間蝴蝶酥博物館  謝寧推香港手信國際化
曲奇四重奏開全球首間蝴蝶酥博物館 謝寧推香港手信國際化

香港手信龍頭曲奇四重奏於2月4日開設全球首間蝴蝶酥博物館藝術概念店,逾千呎旗艦店標誌品牌從傳統零售向體驗經濟轉型,繼去年於旺角、中環、機場及觀塘擴張後,進一步鞏固市場領導地位,並明確鎖定全球概念店佈局作為下一個里程碑。

開幕禮邀請演員苗僑偉及黃日華出席剪綵,苗僑偉盛讚該店將法國經典Palmier演進為世界級博物館,彰顯香港品牌實力。適逢農曆新年,1.6米巨型招財貓雕塑搭配馬年限定IP禮盒,有效帶動春節消費高峰。

曲奇四重奏於2月4日開設全球首間蝴蝶酥博物館藝術概念店
曲奇四重奏於2月4日開設全球首間蝴蝶酥博物館藝術概念店

新店採用時間軸叙事,串連蝴蝶酥逾400年演進歷史:自17世紀歐洲宗教供品Palmier、18世紀法國貴族甜點,經上海傳入香港成為手信。每段展區展示128層手工摺疊工藝及18項零添加製作過程,將傳統工藝轉化為可觸摸的文化資產,提升消費者忠誠度與產品溢價空間。

設計團隊打造「糕點名畫」系列,包括蒙娜麗莎手持蝴蝶酥、梵高自畫像配抹茶口味等藝術裝置,巨型招財貓IP直連春節禮盒,形成視覺到味覺的閉環體驗,預計顯著提升線上線下流量轉化率。

「糕點名畫」系列
「糕點名畫」系列

品牌創辦人謝寧強調,新店完全實現「品味曲奇如藝術享受」理念,透過名畫角色融入蝴蝶酥產品,刻意營造非商業藝術氛圍,多設打卡位以吸引國際遊客,將店舖定位為城市景點。此舉不僅突破傳統手信銷售框架,更為全球化輸出香港美食文化奠定基礎。

曲奇四重奏屢獲殊榮
曲奇四重奏屢獲殊榮

謝寧透露,下一個戰略目標為將概念店推向海外市場:「香港將法式甜品升華至新高度,值得向全球展示。我特別希望在巴黎開設分店,讓國際消費者認識香港製造的卓越品質,這遠比單純追求營收數字更有意義。」

面對健康飲食及可持續發展趨勢,曲奇四重奏堅持從全球27個國家搜羅頂級食材,採用18項經供應商認證的零添加配方。謝寧指出:「成本控制雖是生意關鍵,但產品質素才是持續發展基石,行內少有品牌做到此程度。」18年營運擴至16間分店,證明高規格製作具市場可行性。蝴蝶酥屢獲比利時國際美味獎三星認證,為全類別全球唯一,確立高端定位與海外防禦壁壘。

曲奇四重奏從全球27個國家搜羅頂級食材,採用18項經供應商認證的零添加配方
曲奇四重奏從全球27個國家搜羅頂級食材,採用18項經供應商認證的零添加配方

 

Source link

Visited 7 times, 1 visit(s) today

Related Article

Local councillor Jo Bird (right) with residents and business owners in New Ferry

Why the Local Democracy Reporting Service is more important than ever

At the Liverpool ECHO, three reporters cover four of the six local authority areas across Merseyside, holding leaders to account and making a difference to communities Local councillor Jo Bird (right) with residents and business owners in New Ferry(Image: LDRS) Local Democracy Reporters (LDRs) are highlighting their work holding power to account in communities in

Matamoros, Mexico, shelter-in-place order lifted but warning for Americans remains

NEWYou can now listen to Fox News articles! U.S. officials have lifted a shelter-in-place order for government employees in a Mexican border city, but Americans are still being urged not to travel to the area. The order applied to U.S. government employees in Matamoros, a Mexican city across the border from Brownsville, Texas. The U.S.

Why Shake Shack Stock Jumped 20% in October

Shake Shack (NYSE:SHAK) stock was moving higher last month in a broader rotation into restaurant stocks as investors sold AI stocks and rotated into undervalued sectors like restaurants. There was no major news item that drove the stock up last month, but Shake Shack did benefit from its announcement that it would expand into Brazil,

Americans Urged To Avoid Mexico’s Tamaulipas Despite Eased Shelter Orders

American travelers are being urged to steer clear of Mexico’s border state of Tamaulipas, which remains under the highest United States “Do Not Travel” warning, even as recent shelter-in-place alerts in other parts of the country have been lifted following a wave of cartel-related unrest. Get the latest news straight to your inbox! Level 4

Jim Cramer sees signs of life in tech stocks — but not from the usual winners

CNBC’s Jim Cramer said Tuesday that a new group of technology stocks may be emerging as market leaders. While heavyweights such as Nvidia, Microsoft, Alphabet and Meta have struggled to sustain rallies in recent weeks, other companies are showing signs of strength. That was evident during Tuesday’s session as gains from Broadcom and Micron supported

Syndax Pharmaceuticals Stock Gains Focus After Revenue Growth And Pipeline Progress

Syndax Pharmaceuticals reported Q3 2026 revenue of US$83.3 million versus US$45.87 million a year earlier, with the quarterly net loss at US$49.43 million and basic loss per share at US$0.55. The company also announced a CFO transition effective November 9, 2026. Growing contributions from Revuforj and Niktimvo, alongside pipeline spending that kept the business in

Ball (BALL) Stock Looks Reasonable On Its Earnings Support

Ball has logged a strong share price run in the past year, which puts a sharper spotlight on whether the current tag is justified by what the business actually earns. With that kind of move already on the board, the question now is how comfortably Ball’s earnings can carry the valuation. The stock is up

Flights across Europe face disruption after false bomb threats.. (Photo by Caroline Brehman / AFP) (AFP)

Several flights across Europe disrupted after receiving hoax bomb threats

BERLIN (AP) — Several flights across Europe received alleged bomb threats on Tuesday that ultimately turned out to be hoaxes but prompted searches, diversions and, in one case, an escort by the Italian Air Force until landing, officials said. Flights across Europe face disruption after false bomb threats.. (Photo by Caroline Brehman / AFP) (AFP)

Should You Buy Qualcomm Stock Before Its Nov. 4 Report?

Qualcomm (NASDAQ:QCOM) shares slid 11% on Oct. 30 to close at $164.79. The company didn’t release any news of its own that day. Instead, it was caught in a broad chip sell-off after Intel forecast less revenue in the fourth quarter than in the third and warned the PC slowdown might last until at least

Man Sends Letters Containing White Powder To US Officials Ahead Of Midterms

Man Sends Letters Containing White Powder To US Officials Ahead Of Midterms

Robin Martin is charged with conveying a hoax and mailing threatening communications. (Representational Image) Oklahoma City: Federal authorities have charged an Oklahoma man with sending hundreds of letters containing nonhazardous white powder to public officials ahead of the 2024 and 2026 elections. The powders turned out to be yeast or flour, though not all letters

Americans Urged To Skip Tamaulipas Despite Eased Orders

U.S. travelers are being warned that Mexico’s border state of Tamaulipas remains one of the riskiest places for Americans to visit, even as recent shelter-in-place instructions for U.S. government personnel in the city of Matamoros were lifted following several days of security operations and road blockages. Get the latest news straight to your inbox! Shelter

Pinnacle West Capital Corporation Q3 2026 Earnings Call Summary

Pinnacle West Capital Corporation Q3 2026 Earnings Call Summary – Moby Strategic Drivers of Record Growth and Operational Performance Our analysts just identified a stock with the potential to be the next Nvidia. Tell us how you invest and we’ll show you why it’s our #1 pick. Tap here. Record-breaking summer demand was met through

Measles Outbreaks Prompt Health Advisory for International Travelers from Hong Kong

DH reminds public to take appropriate preventive measures against measles amid outbreaks in multiple countries due to low vaccination rates Due to ongoing measles outbreaks in multiple countries around the world caused by low vaccination rates, the Centre for Health Protection (CHP) of the Department of Health (DH) today (November 3) reminded members of the

8 Places Around the World to Experience Art and Traditions in 2026

  Travelling is not just about visiting famous places. It is also about exploring local art, learning about traditions and understanding how people celebrate their culture. From colourful festivals and traditional dances to historic architecture and local crafts, different destinations offer unique cultural experiences. If you enjoy discovering art and traditions while travelling, here are

3 Stocks That Did Well the Last Time the Fed Raised Rates Aggressively

The Federal Reserve recently raised interest rates for the first time in years, and more rate hikes are expected. Another hike may even happen before the end of the year. How much higher rates end up going is anyone’s guess at this point, as inflation remains elevated and the war in Iran doesn’t appear to

0
Would love your thoughts, please comment.x
()
x