Winter Olympics Announcer Violated Official Broadcast Outfit Rules

An announcer at the Winter Olympics has been scolded for violating official broadcasting outfit rules.

The 2026 Winter Olympics are continuing on Sunday. NBC and Peacock have full coverage of the Winter Olympics in the United States.

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But overseas, BBC has main Winter Olympics coverage. However, one of the network’s announcers has faced scrutiny in the past for violating the official broadcasting outfit rules.

Winter Olympics announcer Chemmy Alcott.Chemmy/IG

Winter Olympics announcer Chemmy Alcott.Chemmy/IG

(Chemmy/IG)

Chemmy Alcott, 43, competed in four Winter Olympics and seven World Championships for Great Britain.

Alcott retired from professional skiing in 2014 and later joined the broadcasting world. She first became a commentator for Eurosport before joining the BBC for its 2018 Winter Games coverage.

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However, Alcott received an official public reprimand from BBC for violating Winter Olympics broadcasting rules.

Alcott was reprimanded for showcasing a brand sponsorship on the air

“In 2022, she was spotted wearing knitwear from the brand whilst presenting Ski Sunday and providing coverage of the Winter Olympics. This led to a stern reprimand from BBC executives, who gave her a “reminder of the BBC’s guidelines in relation to commercial conflicts of interest,'” the Daily Express reported.

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“BBC guidelines prohibit presenters from “appearing on air wearing clothes or using products, goods or services which they have agreed, or been contracted, to promote or in which they have financial interest.” However, she found herself in trouble again a year later after donning Snow Finel items during the first two episodes of a new Ski Sunday series.”

Alcott was officially reprimanded.

“Chemmy will not be wearing the brand in question on air again and has been spoken to about this,” BBC announced.

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The Winter Olympics announcer has not been found to be in any outfit violations so far at these Winter Games.

This story was originally published by The Spun on Feb 15, 2026, where it first appeared in the Trending section. Add The Spun as a Preferred Source by clicking here.

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