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France joins Spain, Italy, the United Kingdom, and Germany as Europe’s top destinations for U.S. tourists. These countries are set to experience a surge in American visitors, thanks to a strong dollar, pent-up demand, and the promise of unforgettable travel experiences. France, already a favourite among U.S. tourists, continues to captivate with its rich history, iconic landmarks, and world-renowned culture.

As travel restrictions fade, Americans are eager to explore these European gems. France joins Spain, Italy, the United Kingdom, and Germany as key players in shaping Europe’s tourism landscape, drawing millions from the U.S. With each destination offering unique charms, U.S. tourists are spoilt for choice. This article delves into why these five countries stand out, offering insights into the economic and cultural factors driving U.S. tourism growth in 2026. The mix of affordability, luxury, and history makes these destinations irresistible for American travellers.

France: More Than 5 million U.S. Visitors Set Records

France has long been a magnet for American tourists, and 2026 looks set to continue that trend. The French Ministry for the Economy and Tourism reported a 10% surge in U.S. arrivals in 2025, contributing to a record-breaking 102 million international visitors. More than 5 million Americans visited France that year alone, spending 9% more than in 2024.

The French government predicts even more U.S. visitors in 2026, buoyed by the weak euro, the upcoming Rugby World Cup, and Paris hosting the 2028 Olympics. With its famous museums, iconic landmarks like the Eiffel Tower, and renowned gastronomy, France remains the undisputed leader for U.S. tourists.

Spain: U.S. Arrivals Break Records and Spending Soars

Spain is reaping the rewards of American travellers as well. With 4.45 million U.S. tourists in 2025, Spain saw a 4.3% year-on-year increase in U.S. arrivals. The U.S. has now become Spain’s largest non-European market. Tourists are flocking to Spain’s beaches, cities, and culinary destinations, with a record 96.8 million international visitors in 2025.

The Spanish government expects continued growth, driven by high-spending Americans. As new flight routes open up and the European Travel Information and Authorization System (ETIAS) streamlines travel, Spain remains a top destination for U.S. tourists, with cities like Barcelona, Madrid, and Andalusia seeing the most traffic.

Italy: Art, Luxury, and U.S. Tourists’ Love Affair with the Bel Paese

Italy, famed for its art, food, and natural beauty, continues to attract U.S. visitors in record numbers. In 2024, the country welcomed 8.1 million U.S. arrivals, generating 6.4 billion € in tourism revenue. American tourists spend an average of €191 per night and stay longer than most other markets, making them one of Italy’s most lucrative tourist groups.

From the Colosseum in Rome to the vineyards of Tuscany, Italy offers an array of experiences that keep American visitors coming back for more. In 2026, U.S. tourists are expected to continue exploring the country’s hidden gems, with new non-stop flights to cities like Naples and Palermo providing greater accessibility.

United Kingdom: Americans Drive Record Expenditure and Long Stays

The United Kingdom is another major beneficiary of the U.S. tourism boom. VisitBritain’s forecast for 2026 predicts 45.5 million inbound visits, with a 4% growth from 2025. U.S. tourists lead the way, accounting for a significant portion of the £7.3 billion spent by international visitors in 2024. In addition to London, destinations like Scotland and Wales are becoming increasingly popular, with U.S. tourists spending more time and money exploring the country.

The British government aims to capitalise on the trend, with targeted campaigns promoting heritage trails and outdoor experiences across the country. U.S. visitors are not just visiting London anymore—they are discovering the charm of the countryside and other iconic regions of the UK.

Germany: Strong U.S. Arrivals and Economic Impact

Germany is also experiencing a surge in U.S. tourism. According to the German National Tourist Board, the U.S. market accounted for more than 3.2 million U.S. arrivals in 2024, generating €10.4 billion in revenue. Cities like Munich, Berlin, and Frankfurt are top destinations for American travellers, drawn by Germany’s cultural offerings, historic landmarks, and world-famous beer festivals.

In 2026, Germany expects continued growth in U.S. arrivals, boosted by improved flight connections and increased interest in destinations beyond the major cities, including smaller towns like Leipzig and Nuremberg. The upcoming Euro 2026 tournament hosted in Germany will likely further propel U.S. tourism to the country.

Why Americans Are Choosing Europe: Economic and Cultural Drivers

Several factors are driving the surge of U.S. tourists to Europe. A strong U.S. economy, projected to grow 2.5% in 2026, combined with favorable exchange rates, means Americans have more disposable income for travel. Europe offers a variety of unique cultural experiences that are not easily found elsewhere, from its rich history and art to its diverse culinary scene.

Safety and affordability are also significant factors. According to the European Travel Commission’s 2026 long-haul barometer, Europe is perceived as the safest region for travel, which is a major draw for American tourists. The combination of these economic and cultural drivers makes Europe an attractive option for U.S. travellers.

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ETIAS and Border Policies: Barrier or Boon?

Starting in mid-2025, U.S. citizens and other visa-exempt travellers will need to apply for travel authorization through the European Travel Information and Authorization System (ETIAS). While some critics worry that this could create barriers for tourism, European officials argue that the system will streamline entry and improve security.

Spanish tourism authorities, for example, believe that the new system will enhance the visitor experience by reducing wait times and improving border efficiency. In the UK, officials are hopeful that the system will help manage the increased demand while maintaining high levels of security and customer service.

Spending Power: U.S. Visitors Out-Spend Other Markets

U.S. tourists are among the highest spenders in Europe, making them an invaluable source of revenue for the tourism industry. In 2024, U.S. visitors spent a record £7.3 billion in the UK, accounting for 58% of all holiday-visit expenditure. Similarly, in Italy, U.S. visitors spent an average of €191 per night, far exceeding the spending of tourists from other countries.

This high spending power is driven by favourable exchange rates, strong incomes, and the desire for high-end experiences. Policymakers across Europe view U.S. tourists as crucial to driving job creation and economic resilience, particularly as tourism continues to recover and grow in 2026.

Regional Highlights: Where U.S. Tourists Are Going in Europe

France: In France, U.S. visitors are flocking to Paris, Provence, and the Côte d’Azur. Paris remains the top draw, but there’s growing interest in regions like Normandy and the Loire Valley. With major events like the Rugby World Cup and the 2028 Paris Olympics on the horizon, U.S. tourism to France is expected to continue its upward trajectory.

Spain: In Spain, U.S. tourists are increasingly choosing Barcelona, Madrid, and Andalusia. The Balearic Islands and Canary Islands are also growing in popularity, especially among younger travellers. The addition of more direct flights from the U.S. to Málaga and Tenerife is expected to further boost regional tourism in 2026.

Italy: Americans are venturing beyond Italy’s traditional tourist hubs like Rome and Florence. Tuscany, Sicily, and the Dolomites are seeing an increase in U.S. visitors, drawn by Italy’s rich cultural heritage and culinary offerings. The government is promoting a mix of art, history, and gastronomy to appeal to American tastes.

United Kingdom: While London remains the top destination, Scotland and Wales are becoming more popular among U.S. tourists. Edinburgh’s festivals and the Scottish Highlands, along with Wales’ castles and outdoor adventures, are drawing more American visitors.

Germany: In Germany, U.S. tourists are visiting Bavaria, Berlin, and the Romantic Road, with Munich and Frankfurt seeing the most American arrivals. The upcoming European Football Championship in 2026 is expected to bring even more U.S. visitors to Germany.

Economic Impact: Jobs and GDP Growth

The economic impact of U.S. tourism on Europe is substantial. France, Spain, Italy, the UK, and Germany all report record-breaking tourism revenues, with U.S. visitors contributing billions to the economy. These earnings support millions of jobs across various sectors, from hospitality to transportation, and help fuel local economies.

As tourism continues to grow, European governments are investing in infrastructure and sustainability initiatives to ensure that the tourism sector remains resilient and capable of handling the increasing demand.

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Outlook for 2026: Optimistic but Watchful

While European governments remain optimistic about continued growth in U.S. arrivals, they are also cautious about potential risks. Geopolitical and economic factors, such as tariffs and global uncertainty, could impact travel trends. However, the strong U.S. economy, favorable exchange rates, and new flight routes bode well for continued growth in 2026.

Each European country is adopting its own strategy to attract U.S. tourists, from promoting luxury tourism in Italy to investing in sustainability in Spain. As long as Europe maintains its reputation for safety, culture, and value, U.S. tourists will continue to drive the continent’s tourism growth.

American Travellers Redefine Europe’s Tourism Landscape

U.S. tourists are reshaping Europe’s tourism economy. France, Spain, Italy, the UK, and Germany have all recorded record or near-record arrivals and spending in 2024-2025, and 2026 looks even more promising. With high spending and long stays, Americans are becoming the backbone of Europe’s tourism recovery. As Europe continues to offer rich cultural experiences, safety, and good value, U.S. tourists are set to boost European tourism to new heights in 2026.