Visa moves its Asia-Pacific travel campaign into next phase with airline partnerships

The #TravelWithVisa initiative takes off in Hong Kong at the K11 Musea, set against the backdrop of the iconic Victoria Harbour

Riding on the success of its #TravelWithVisa initiative in Asia-Pacific, digital payment specialist Visa has elevated the campaign with partnerships with five international airlines – Air New Zealand, All Nippon Airways, Ethiopian Airlines, EVA AIR, and Singapore Airlines – to offer Hong Kong and Macau outbound travellers rewarding flight experiences with premium benefits.

The initiative will showcase Visa’s intercity smart mobility solutions that enable a more efficient door-to-door travel journey, along with merchant offers that curate new travel experiences and exclusive access to mega events across Asia-Pacific for Visa cardholders.

The #TravelWithVisa initiative takes off in Hong Kong at the K11 Musea, set against the backdrop of the iconic Victoria Harbour

The #TravelWithVisa initiative is regional in nature, designed to connect travellers with major destinations in Asia-Pacific. With a multi-phased approach, the initiative aims to enrich travel experiences, boost travel spending, and contribute to the region’s tourism economy. Visa stated that Asia-Pacific saw a remarkable 26 per cent increase in cross-border trips originating within the region in 2024, outpacing the global growth rate of 1 per cent.

Visa also noted that the region plays a pivotal role in shaping the future of tourism. In 2024, seven out of the top 10 fastest-growing travel destinations globally, in terms of arrivals, are from the region, including Hong Kong, Japan, South Korea, Thailand and Vietnam.

Stephen Karpin, regional president, Asia Pacific, Visa, said: “Travel is a powerful catalyst for fostering global connections, bridging cultures, and driving economic prosperity. This is at the heart of our #TravelWithVisa initiative, which is designed to unlock transformative growth opportunities across Asia-Pacific. By collaborating with a network of partners and leveraging our robust payment solutions, we are delivering exceptional value and seamless travel experiences to consumers. We also want to express our appreciation to the tourism offices for their support of our vision. Together, we are contributing to the tourism ecosystem and the economic development of the region.”

Shirley Yu, group general manager, Greater China, Visa, added: “As one of Asia-Pacific’s busiest aviation hubs, Hong Kong serves an important travel gateway connecting Greater China region and other parts of the world. Its accessibility, vitality and popularity as a destination have made it a constant focal point for travellers from around the world; hence, making it an ideal launchpad for the #TravelWithVisa initiative.”

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