Presented by State Farm, Ad Meter provides the opportunity to rate Super Bowl LX commercials
New York, NY, February 04, 2026–(BUSINESS WIRE)–USA TODAY, part of USA TODAY Co., Inc. (NYSE: TDAY), launched the 38th annual Ad Meter competition, the industry’s leading opinion tool for gauging public sentiment about Super Bowl commercials. Since its debut in 1989, USA TODAY Ad Meter has remained a leading authority on Super Bowl advertising, addressing how the brands and spots drive sentiment and conversations related to sports, pop culture and the world of entertainment. Presented by State Farm®, the 2026 Ad Meter program delivers interactive rating tools, exclusive video content, and deep-dive analysis on the Super Bowl’s most talked‑about commercials.
Today through February 9 at 12 midnight EST, registered Ad Meter participants can log in, watch and rate this year’s Super Bowl commercials to determine fan favorites and the official Ad Meter winner. For a submission to be counted, each participant must rate all eligible Super Bowl advertisements on a scale of 1 to 5. The 2026 Super Bowl Ad Meter winner will be announced live on “NBC’s TODAY” and at admeter.usatoday.com the morning after the game.
“USA TODAY’s Ad Meter has been the go-to barometer for Super Bowl ads for 38 years, serving as a gauge for the most groundbreaking and captivating commercials,” said USA TODAY Senior Vice President Monica Richardson. “Each year, Ad Meter reflects not only which ads resonate with viewers, but also how brands push creative boundaries on one of the world’s biggest advertising stages. This year, we’re thrilled to welcome State Farm as our presenting sponsor.”
“The Big Game is one of the few moments where the commercials are just as anticipated as the game itself,” said Kristyn Cook, Chief Agency, Sales & Officer at State Farm. “It’s a massive fan experience and USA TODAY Ad Meter is a unique opportunity to facilitate the national debate on what resonates the most. In addition to this sponsorship being a chance for us to celebrate marketing excellence, it also allows us to deepen our relationship with millions of viewers and keep fans thinking about State Farm long after the game.”
The 5th annual USA TODAY Ad Meter Summit, hosted in partnership with Stagwell Sport Beach Clubhouse, will take place on February 5, in San Francisco, CA, at Metreon. Brand panels moderated by USA TODAY Ad Meter Editor Rick Suter, and USA TODAY “Entertain This!” Host and Producer Ralphie Aversa, will include industry leaders and marketers from 72andSunny, Anheuser-Busch, Grubhub, Hellmann’s, Instacart, NFL, PepsiCo, RITZ, and Toyota who will discuss their advertising strategies and share insights about their respective Super Bowl commercials alongside special celebrity guests.
Programming to support this year’s USA TODAY Ad Meter will include behind-the-scenes interviews featuring celebrity guests including Ben Stiller, Scarlett Johansson, Jon Hamm and Kurt Russell plus more on admeter.usatoday.com and the USA TODAY channel available on streaming platforms online, smartphones, or on TV, including Amazon Fire TV, Foxtel, Philo, Plex, The Roku Channel, TiVo, Vizio, Samsung TV Plus and more.
To register as an Ad Meter panelist and receive updates on commercials, rate the ads and more, visit admeter.usatoday.com. Uber Eats is an associate sponsor of the 2026 USA TODAY Ad Meter competition.
ABOUT USA TODAY
Since its introduction in 1982, USA TODAY has been a cornerstone of the national media landscape under its recognizable and respected brand. It also serves as the foundation for our newsroom network which allows for content sharing capabilities across our local and national markets. Through USA TODAY, we deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Across our digital platforms we reach an audience of approximately 73 million unique visitors each month (based on December 2024 Comscore Media Metrix®).
ABOUT USA TODAY CO., INC.
USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions.
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995, that relate to our current expectations and views of future events. All statements other than statements of historical facts contained in this press release, including statements relating to whether this initiative will enable USA TODAY Co. to increase sales or revenues, beliefs, intentions, estimates or strategies regarding the future, which may not be realized. In some cases, you can identify forward-looking statements by terms such as “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “expect,” “predict,” “potential,” “could,” “will,” “would,” “ongoing,” “future” or the negative of these terms or other similar expressions that are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. Forward-looking statements are based largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, short-term and long-term business operations and objectives and financial needs. These forward-looking statements involve known and unknown risks, uncertainties, contingencies, changes in circumstances that are difficult to predict and other important factors that may cause our actual results, performance, or achievements to be materially and/or significantly different from any future results, performance or achievements expressed or implied by the forward-looking statement. For a discussion of some of the risks and important factors that could cause actual results to differ materially from our expectations, see the risks and other factors detailed in “Item 3. Key Information – Risk Factors” in USA TODAY Co.’s (fka Gannett Co., Inc.) 2024 Annual Report on Form 10-K and USA TODAY Co.’s (fka Gannett Co., Inc.) quarterly reports on Form 10-Q and USA TODAY Co.’s (fka Gannett Co., Inc.) other filings with the SEC, in each case as such factors may be updated from time to time. Any forward-looking statements contained in this press release speak only as of the date hereof and accordingly undue reliance should not be placed on such statements. USA TODAY Co. disclaims any obligation or undertaking to update or revise any forward-looking statements contained in this press release, whether as a result of new information, future events or otherwise, other than to the extent required by applicable law.
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