Image generated with Ai

United Kingdom has joined Australia, Mexico, South Korea, and other key markets in supporting Los Angeles’ global marketing campaign for FIFA World Cup 2026, setting the stage for an unforgettable fan experience. With the city’s dynamic promotional drive, football enthusiasts from across the globe are invited to experience the excitement, energy, and culture of LA while celebrating the world’s biggest sporting event. This global push aims to make Los Angeles the go-to destination for World Cup fans, offering a perfect blend of iconic landmarks, fan zones, and cultural experiences.

This campaign not only emphasizes Los Angeles’ role as a host city but also highlights its unique offerings beyond the stadium. From world-class restaurants to iconic landmarks and cultural celebrations, LA promises an unforgettable experience for every fan. Whether it’s attending a match, visiting a fan zone, or enjoying the city’s entertainment and nightlife, Los Angeles is where the World Cup journey begins.

A Global Call to Football Fans

The “Start Your World Cup Experience in LA” campaign will run in strategic international markets, including the United Kingdom, Australia, Mexico, South Korea, and key U.S. cities. These regions have been specifically chosen to reach global football fans, building excitement for the World Cup and encouraging them to visit Los Angeles ahead of the tournament.

Through this campaign, Los Angeles Tourism aims to position the city as an essential stop on the World Cup journey. The city’s marketing efforts will include television, digital media, social media campaigns, and a wide array of creative advertising methods to ensure fans around the world are drawn to the city’s vibrant energy. Los Angeles is not just a place to watch the World Cup—it’s where the experience truly begins.

Strategic Partnerships Amplify the Campaign’s Reach

Central to the campaign’s success are strategic partnerships with global airlines, media outlets, and influential brands. For instance, United Airlines is collaborating with Los Angeles Tourism to promote travel from major Australian cities, including Sydney, Melbourne, and Brisbane. This partnership will help boost flight bookings from Australia, a nation with a strong football fan base, encouraging Australian travelers to experience Los Angeles during the World Cup.

Additionally, in Mexico, Volaris, a major Mexican airline, continues to operate a Los Angeles-branded aircraft and will be featured prominently in the campaign. The airline’s integration into the campaign, along with support from Televisa, Mexico’s leading media network, ensures that the message about Los Angeles as a World Cup destination reaches millions of fans across Latin America.

Creative Activations Engage Football Fans Globally

The campaign also takes an immersive approach, with activations designed to captivate audiences and generate buzz about Los Angeles’ World Cup offerings. One major activation is taking place in London at Waterloo Station, where large-scale advertisements have taken over the space, engaging commuters with World Cup-themed visuals and interactive experiences. In addition, a football legend has participated in special events to attract attention and create excitement in the UK, further solidifying Los Angeles’ status as a key World Cup destination.

In Seoul, South Korea, a futuristic 3D billboard in K-Pop Square will feature high-profile LAFC players, bringing the excitement of football to one of the world’s most dynamic and digitally savvy markets. By strategically placing these activations in cities with large fan bases, Los Angeles Tourism is ensuring its campaign resonates with audiences far and wide.

Leveraging Digital Platforms for Maximum Exposure

To extend its reach even further, Los Angeles Tourism has partnered with OneFootball, a digital platform that boasts over 645 million monthly users globally. This collaboration allows Los Angeles to tap into a massive football fanbase, providing a direct connection to fans through targeted digital content and promotions.

To complement these efforts, a new multilingual resource hub at DiscoverLA.com/FIFAWorldCupLA will serve as a one-stop destination for all World Cup-related content. Fans can explore neighborhood itineraries, cultural experiences, culinary guides, and other resources that highlight the diversity and richness of Los Angeles. The platform also introduces “A Taste of the World Cup in LA,” offering a look at the city’s incredible food scene and how it ties into the global football event.

Fan Engagement at the Heart of the Campaign

Los Angeles Tourism is determined to create unforgettable experiences for visitors throughout the World Cup. To help fans navigate the many events and activities, the 39-Day Fan Experience Guide will provide comprehensive details about fan zones, community events, and cultural festivals happening across the city. This guide ensures that every visitor can immerse themselves in the city’s World Cup atmosphere, whether they’re attending a match or enjoying the vibrant activities planned throughout Los Angeles.

Additionally, local businesses will join in the celebration with a World Cup décor package, transforming the city into a visually stunning and festive location for fans. These decorative elements will be visible throughout the city, from restaurants to shops, ensuring that every corner of Los Angeles feels alive with World Cup energy. Fans can also look forward to the official FIFA Fan Festival™ at the Los Angeles Memorial Coliseum, taking place from June 11-15, 2026, with live broadcasts, fan interactions, and celebrations.

Los Angeles: A City Prepared for Global Events

Los Angeles is renowned for hosting world-class events, and the World Cup will only add to its long list of prestigious occasions. The city’s calendar already includes major events like the 2028 Olympic Games, the Super Bowl, and NBA All-Star Weekend. With the World Cup as a central feature of the year, Los Angeles will solidify its position as a global leader in sports and entertainment tourism.

The World Cup is a key part of the city’s ongoing transformation into a cultural and sporting powerhouse, ready to host millions of visitors in 2026. The energy and enthusiasm surrounding the tournament will contribute to Los Angeles becoming an even more influential destination for travelers from all over the globe.

What’s Next for Los Angeles World Cup 2026 Campaign

As the tournament draws closer, Los Angeles Tourism will continue to refine its plans and share more updates. Expect additional details on events, activations, and the city’s overall preparations in the coming months, with full operational releases expected in March 2026. With its innovative marketing strategies, global partnerships, and a focus on creating an immersive experience for fans, Los Angeles is poised to deliver one of the most exciting World Cup journeys of all time.