Bognor Regis has sparked national debate after being named the worst coastal town in the United Kingdom in a major survey, igniting criticism from locals and loyal visitors alike. Despite its low destination score, poor beach rating, and missing hotel data, many argue that the town’s traditional charm, scenic seafront, family-friendly attractions like Butlins and Hotham Park, and budget-friendly appeal make it a misunderstood gem. The controversy highlights the divide between perception shaped by statistics and the real-life value many travelers find in its relaxed atmosphere and historical character.

Bognor Regis Branded UK’s Worst Seaside Town by Survey, But Locals and Tourists Disagree

A recent nationwide survey has stirred controversy after naming Bognor Regis as the worst seaside town in the United Kingdom, based on thousands of real visitor experiences. However, while the data paints a grim picture, many still consider the Sussex town a worthwhile getaway destination with much to offer.

Survey Results Reveal UK’s Least Loved Seaside Town

Between January and March 2025, consumer watchdog Which? conducted a detailed survey involving 3,872 members of its Connect panel. Drawing on 8,952 individual seaside trip experiences, the study asked participants to evaluate seaside destinations across the UK, ultimately ranking them based on destination score, hotel prices, and beach quality.

Each location was rated out of one hundred based on overall visitor satisfaction and likelihood of recommending the destination. In addition, beach quality was rated out of five, while average hotel prices were pulled from online travel platform Kayak, using data from hotels rated three or four stars, based on search activity from June 2024 to May 2025.

Among all surveyed locations, Bognor Regis emerged at the bottom of the rankings, receiving a destination score of just thirty-six percent, and a modest two out of five for its beach. No reliable hotel rating could be assigned to Bognor Regis in this study, with prices and accommodation data marked as unavailable.

A Different Perspective: What Bognor Regis Offers

Despite its underwhelming ratings in the survey, Bognor Regis remains a cherished spot for many—both locals and frequent holidaymakers. Critics of the ranking argue that data alone cannot fully capture the charm, convenience, or family-friendly appeal that the town provides.

Located along the southern English coastline, Bognor Regis enjoys a reputation for laid-back seaside leisure. Visit South East England highlights East Beach as an ideal summer retreat, known for its ample sunshine and traditional seaside charm. For those looking for indoor activities, the Arun Leisure Centre offers swimming and recreational facilities that cater to families year-round.

According to Tripadvisor, the top-rated attractions in Bognor Regis tell a different story than the survey results suggest. Hotham Park is a tranquil, well-kept green space perfect for picnics and casual strolls. The Bognor Regis Museum offers a fascinating glimpse into the town’s Victorian and Edwardian past, while Butlins Resort—an enduring British holiday institution—continues to attract families with its live entertainment, water park, and themed accommodations.

Local Voices Stand Up for Bognor Regis

The backlash to the survey has been swift, especially among local residents and tourism advocates who feel that the findings don’t reflect the town’s true character or value.

They point out that Bognor Regis is more affordable than many of its more highly ranked counterparts, making it an accessible destination for budget-conscious travelers. Furthermore, the town’s quieter beaches and lack of commercial overdevelopment are seen by some as strengths rather than weaknesses—offering a more authentic, relaxed experience than flashier coastal resorts.

It’s also worth noting that the town has been undergoing various regeneration initiatives, with investments targeting public spaces, event programming, and small business development. These efforts aim to revitalize Bognor Regis and enhance its appeal to a broader range of visitors in the coming years.

The Bigger Picture: Subjective Experience vs. Data

While travel rankings like those produced by Which? offer valuable insights into consumer sentiment and patterns, they may not tell the full story. Personal experiences of holiday destinations are often subjective and deeply influenced by individual expectations, weather conditions, travel style, and even nostalgia.

A location like Bognor Regis may not top the charts for flashiness or trendy dining scenes, but for many families, seniors, and casual beachgoers, its simplicity and tradition are precisely what make it special.

Bognor Regis was ranked the UK’s worst seaside town in a national survey, yet many still praise its scenic coastline, family attractions, and budget-friendly charm. The results contrast sharply with the town’s loyal visitor appeal and timeless coastal vibe.

Final Thought: Give Bognor Regis a Chance

Although Bognor Regis may have landed at the bottom of the survey’s rankings, writing it off entirely would be a mistake. With its scenic coastal paths, historical sites, leisure activities, and iconic Butlins resort, the town still has plenty to offer—especially for those looking to escape the crowds and enjoy a slower-paced seaside retreat.