I’ve written about Jeff Bezos’ defenestration of The Washington Post multiple times over the past two-plus years, and I’m not going to rehash it in any great detail today.

Suffice to say that today’s gutting of the Post, reported here by NPR’s David Folkenflik, is just the latest outrage that began when Bezos refused to do anything after his hand-chosen publisher, Will Lewis, turned out to be a terrible choice. Lewis was enmeshed in ethics scandals stemming from his time as a Murdoch lieutenant in the U.K., but Bezos remained silent. Later came the most visible sign that Bezos had turned — his decision to kill an endorsement of Kamala Harris just before the 2024 election.

Retired Post executive editor Marty Baron has a withering essay up on Facebook that you should read in full. After acknowledging the very real challenges facing the Post, Baron writes:

The Post’s challenges … were made infinitely worse by ill-conceived decisions that came from the very top — from a gutless order to kill a presidential endorsement 11 days before the 2024 election to a remake of the editorial page that now stands out only for its moral infirmity. Loyal readers, livid as they saw owner Jeff Bezos betraying the values he was supposed to uphold, fled The Post. In truth, they were driven away, by the hundreds of thousands.

The owner, in a note to readers, wrote that he aimed to boost trust in The Post. The effect was something else entirely: Subscribers lost trust in his stewardship and, notwithstanding the newsroom’s stellar journalism, The Post overall. Similarly, many leading journalists at The Post lost confidence in Bezos, and jumped to other news organizations. They also, in effect, were driven away. Bezos’s sickening efforts to curry favor with President Trump have left an especially ugly stain of their own. This is a case study in near-instant, self-inflicted brand destruction.

It seems like a lifetime ago that I was at the Post interviewing Baron and others for my book “The Return of the Moguls.” In those days the Post was profitable and growing, and Bezos had developed a reputation for standing up to Donald Trump’s threats and bullying. Bezos has since transformed into a Trump toady, spending $75 million to make that ridiculous Melania Trump biopic for — for what? I guess to get the White House on board with his ambitions for the Blue Origin rocket company that he owns.

I can’t imagine why Bezos would want to be associated with what the Post has become — what he’s turned it into. He certainly shows no sign of interest in it. From 2013-23, he was a model owner. But people change. Bezos has changed, much for the worse. If there’s any chance that he might donate it to a nonprofit foundation, as the late billionaire Gerry Lenfest did with The Philadelphia Inquirer in 2016, I hope he’ll do it sooner rather than later.