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South Korea Overtakes Russia, China, Japan, United Kingdom, Germany, Singapore, and More in an explosive tourism boom, driving unprecedented growth with nearly 4.7 million international visitors to Vietnam in early 2026. This remarkable surge can be attributed to a combination of factors, including increased flight connectivity, strong bilateral relations, and Vietnam’s growing appeal as a top tourist destination. South Korea’s rise as the leading market reflects not only the convenience of travel between the two nations but also Vietnam’s expanding global presence as a sought-after location for both leisure and business tourism.

Vietnam’s tourism industry is experiencing an unprecedented surge as it welcomes nearly 4.7 million international visitors in the first two months of 2026, marking an 18.1% increase compared to the same period last year. In a remarkable shift, South Korea has overtaken major markets like Russia, China, Japan, United Kingdom, Germany, and Singapore, to become the top contributor to Vietnam’s tourism growth. This article explores the remarkable growth in tourist arrivals to Vietnam, breaking down key contributor countries and the impact of this explosive tourism boom.

South Korea Leads the Charge in Vietnam’s Tourism Boom

South Korea has taken the lead in Vietnam’s tourism industry in early 2026, with a staggering 971,000 visitors in the first two months of the year. This growth reflects the continued popularity of Vietnam’s stunning beaches, golf tourism, family-friendly destinations, and the ease of travel facilitated by convenient air services between the two countries.

The South Korean market has been a consistent and reliable source of visitors for Vietnam, and this year, it has overtaken major European and Asian countries to emerge as the number one market for international tourists. The increase in South Korean tourists can be attributed to favorable travel policies, the rise of low-cost airlines, and the flourishing cultural and business exchanges between the two countries.

Russia: A Strong European Player in Vietnam’s Tourism Sector

Russia has made an exceptional impact on Vietnam’s tourism landscape, emerging as the largest European market for visitors. With 247,000 Russian visitors in January–February 2026, this number represents a massive 212.5% year-on-year growth. This surge highlights Vietnam’s rising appeal among Russian tourists, particularly those seeking warm coastal destinations such as Nha Trang, Phu Quoc, and Phan Thiet–Mui Ne, where many Russian tourists spend extended holidays.

The attraction of these coastal resorts, combined with favorable visa policies and more direct air routes, has made Vietnam an increasingly popular holiday destination for Russian travelers. This growth has also been driven by Vietnam’s strategic marketing campaigns, targeting Russian tourists, along with the strengthening of bilateral ties between the two nations.

China: The Giant Neighbor Driving Continuous Growth

China remains one of the largest source markets for Vietnam, with nearly 923,000 Chinese visitors in the first two months of 2026. Although South Korea has taken the top spot for now, China continues to play an indispensable role in driving the influx of international tourists into Vietnam. The Northeast Asian giant has long been one of Vietnam’s most significant tourism partners, with a massive number of travelers seeking cultural experiences, shopping, and beach vacations.

Moreover, Taiwan (China) contributed over 220,000 visitors in the same period, reinforcing the overall dominance of Northeast Asia in Vietnam’s tourism sector. China’s proximity, robust air connectivity, and the deepening cultural exchanges between the two countries make Vietnam a preferred destination for Chinese travelers.

Japan: A Continued Commitment to Vietnam’s Tourism Industry

Japan has remained one of the key markets for Vietnam, with a steady flow of Japanese tourists contributing to the overall growth in tourism. Though Japan’s numbers were not as explosive as South Korea’s, it still plays a vital role in the tourism sector. Many Japanese travelers are attracted to Vietnam’s cultural diversity, historical sites, and natural beauty, which include serene landscapes and famous landmarks like Halong Bay and Hue’s Imperial City.

The consistent arrival of Japanese tourists can be attributed to the strong diplomatic ties between the two countries and the expansion of direct flight routes from Japan to Vietnam, offering greater convenience to travelers. Vietnam’s reputation as an affordable yet diverse destination for tourists is also a key reason why Japanese visitors continue to choose Vietnam as a holiday destination.

United Kingdom: A Strong Contributor to European Tourism

The United Kingdom has consistently remained one of the top European markets contributing to Vietnam’s tourism boom. In the first two months of 2026, the UK saw a 17.1% increase in the number of visitors, contributing significantly to the overall rise in European arrivals. British tourists are particularly drawn to Vietnam’s rich cultural heritage, vibrant cities, and natural attractions, including the famous Mekong Delta and the bustling streets of Hanoi and Ho Chi Minh City.

Additionally, the British market has responded positively to the relaxation of visa policies, allowing tourists from the UK to enjoy easier access to Vietnam. This, along with improved air connectivity, makes it clear that the United Kingdom’s tourism contribution will continue to play a central role in Vietnam’s growth trajectory.

Germany: A Key European Market Driving Growth

Germany is another major European market that has demonstrated impressive growth. With an increase of 17.5% in the number of German visitors, Vietnam is becoming an increasingly popular destination for Germans seeking exotic getaways. Germans are attracted to Vietnam’s balance of rich cultural heritage, stunning landscapes, and affordability, which offers a stark contrast to the high costs of neighboring Western European destinations.

Germany’s consistent growth is further supported by the favorable exchange rates and the growing popularity of eco-tourism and sustainable travel experiences, which are abundant in Vietnam’s natural reserves, national parks, and coastal areas.

Singapore: Southeast Asia’s Growing Market for Vietnam

Singapore, a key player in Southeast Asia’s tourism market, recorded a 35% increase in visitors to Vietnam during January and February 2026. With its geographical proximity, well-established air connectivity, and strong economic ties with Vietnam, Singapore continues to be one of the leading countries in contributing to Vietnam’s inbound tourism.

Singaporeans are particularly interested in Vietnam’s historical sites, cultural tourism, and beach resorts, making it a short and convenient getaway. The growing middle class in Singapore also drives the demand for international travel, and Vietnam remains a top choice for leisure, adventure, and relaxation.

Southeast Asia: A Region That Keeps on Growing

Southeast Asia has proven to be an essential region for Vietnam’s tourism industry. Countries like the Philippines, Indonesia, Malaysia, and Cambodia have contributed significantly to Vietnam’s growth. Notably, Cambodia posted the highest growth rate in the region at 95.1% year-on-year, a clear indication of the strengthening regional ties and increasing travel within ASEAN countries.

Other Southeast Asian countries such as the Philippines (up 72%), Indonesia (up 27%), and Malaysia (up 16.5%) all contributed substantial numbers of visitors, reflecting the ongoing success of Vietnam’s tourism promotions and favorable travel links within the region.

United States: The Americas Show Consistent Growth

While Asian countries dominate the international arrivals to Vietnam, the United States continues to play an important role in maintaining a balanced international tourism market. With 210,000 American visitors in January and February 2026, the U.S. market grew by 6.3% year-on-year. This consistent growth highlights Vietnam’s appeal to the American public, especially among tourists seeking cultural experiences, nature tours, and culinary delights.

Moreover, Canada also saw a 22.9% increase in visitors, reaching 50,000 arrivals in early 2026, reinforcing the increasing interest from North American markets.

Australia and New Zealand: A Continual Growth from Oceania

Australia and New Zealand have combined to contribute about 130,000 visitors to Vietnam, with a 15% increase in arrivals compared to the same period last year. Australians, in particular, have long been keen on traveling to Southeast Asia for affordable vacations, and Vietnam’s beautiful beaches, nature reserves, and cultural landmarks continue to attract them.

The increasing number of direct flights between Australia and Vietnam has made travel between the two countries more accessible, further supporting the growth of this market.

Africa: A Growing Market with Positive Results

While the African market represents a smaller portion of Vietnam’s international tourist base, it is seeing positive growth. With approximately 12,100 visitors from Africa in early 2026 (a rise of 32%), this market shows promise. As African countries continue to expand their travel options, Vietnam stands out as an attractive destination for African travelers looking to explore new cultural landscapes and natural wonders.

The early months of 2026 have demonstrated that Vietnam’s tourism market is more diverse and dynamic than ever before. The significant growth from South Korea, Russia, China, Japan, the United Kingdom, Germany, Singapore, and other countries has contributed to Vietnam’s booming tourism industry, with nearly 4.7 million foreign visitors in just two months.

South Korea Overtakes Russia, China, Japan, United Kingdom, Germany, Singapore, and More in an explosive tourism boom, driving nearly 4.7 million international visitors to Vietnam in early 2026, thanks to improved connectivity and the country’s rising global appeal.

This explosive tourism boom is not only the result of favorable travel policies, improved air connectivity, and strong regional cooperation, but also Vietnam’s continued efforts in promoting its natural beauty, rich cultural heritage, and affordable travel experiences. As the country continues to strengthen its position as a global tourist destination, it is poised for even greater success in the years to come.