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Last year, Japan witnessed a remarkable surge in international tourism, with South Korea, Taiwan, Hong Kong, Thailand, Singapore, the Philippines, and other countries playing key roles in this boom. This growth occurred despite the broader decline in tourism from China, which was impacted by the ongoing travel boycott. The shift in travel patterns, largely due to geopolitical and economic factors, allowed these countries to lead the influx of tourists into Japan. Cultural affinity, proximity, and improved flight connectivity helped drive this surge, as travelers from these nations flocked to Japan to experience its unique blend of tradition, technology, and natural beauty. From the festive winter season and holiday shopping to the appeal of Japan’s rich cultural offerings, these countries took full advantage of the opportunity to explore Japan as an alternative destination. This article delves into the reasons behind this tourism boom and how Japan managed to thrive amid the challenges posed by the China travel boycott.

South Korea: A December Surge in Travel to Japan

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South Korea saw a remarkable 12.3% increase in tourist arrivals to Japan in December, with visitors rising from 867,377 in 2024 to 974,200 in 2025. This surge highlights the growing popularity of Japan as a destination for South Koreans, driven by the cultural, economic, and geographical ties between the two countries. December is a prime travel month for Koreans, with many eager to experience Japan’s festive winter season, including holiday shopping, winter illuminations, and ski resorts. Additionally, the rise of Korean pop culture in Japan, fueled by K-pop and K-drama phenomena, has further boosted travel. South Koreans, who are passionate about Japanese culture, continue to flock to cities like Tokyo and Osaka for both leisure and cultural experiences. With easy flight connections and short travel times, Japan remains a convenient and exciting getaway, particularly during the winter months, when the country’s winter beauty and seasonal events draw tourists seeking a winter wonderland experience.

Taiwan: December Growth Driven by Cultural Connections

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Taiwan experienced an impressive 19.8% increase in tourist arrivals to Japan in December, growing from 491,162 in 2024 to 588,400 in 2025. The close historical, cultural, and economic ties between Taiwan and Japan continue to drive this upward trend in tourism. December is a popular month for Taiwanese tourists visiting Japan for winter holiday shopping, sightseeing, and enjoying seasonal offerings such as hot springs and holiday events. Japan’s influence on Taiwanese culture—especially in fashion, food, and entertainment—has made it a must-visit destination. Furthermore, Taiwan’s direct flight connections to Japan make travel easy and convenient. Many Taiwanese visitors also seek to explore Japan’s traditional cultural heritage alongside its modern attractions. The attraction of Japan’s winter landscapes, including snow-capped mountains and beautiful holiday lights, further fueled this December surge in Taiwanese arrivals, and this trend is expected to continue as cultural exchanges between the two nations grow.

Hong Kong: A Steady December Increase in Travel to Japan

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Hong Kong saw a steady 1.9% growth in tourist arrivals to Japan in December, with the number of visitors increasing from 285,553 in 2024 to 291,100 in 2025. While this increase is modest, it underscores Japan’s enduring appeal as a short-haul travel destination for Hong Kong residents. December is a peak time for Hong Kong tourists to visit Japan, drawn by the allure of the country’s winter festivals, seasonal food offerings, and vibrant shopping scenes. The strong cultural and economic connections between Hong Kong and Japan, particularly in the areas of fashion, entertainment, and cuisine, continue to encourage travel. In addition, Hong Kong’s proximity to Japan, along with frequent direct flights, makes Japan an easily accessible destination for a short vacation. For many travelers from Hong Kong, Japan represents a blend of tradition and modernity that keeps them coming back, with the winter season being particularly popular for enjoying Japan’s winter beauty and holiday celebrations.

Thailand: A December Boom in Japanese Tourism

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Thailand saw a robust 18.6% growth in tourist arrivals to Japan in December, with visitors increasing from 146,666 in 2024 to 174,000 in 2025. Japan’s growing popularity among Thai travelers can be attributed to a combination of factors, including the country’s appealing winter attractions and cultural offerings. December is an ideal time for Thai tourists to experience Japan’s winter landscapes, particularly its snow-covered regions and holiday markets. Many Thai visitors are drawn to Japan’s unique blend of traditional experiences and modern attractions, including temples, hot springs, and the bustling urban environments of Tokyo and Osaka. The increase in arrivals can also be attributed to Japan’s strong food culture, which continues to attract culinary tourists from Thailand who are eager to try authentic Japanese dishes. With improved flight access and a mutual appreciation of culture between the two countries, Japan remains a top destination for Thai travelers, and the December surge in arrivals is just one reflection of this growing interest.

Singapore: December Sees Steady Growth in Japanese Tourism

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Singapore experienced a modest 3.2% growth in tourist arrivals to Japan in December, increasing from 136,250 in 2024 to 140,600 in 2025. This steady growth is indicative of Japan’s continued popularity among Singaporeans seeking a quick and convenient getaway. December is a popular month for Singaporeans to visit Japan, as many are drawn by the festive season’s shopping events, winter sports, and unique cultural experiences. Japan’s reputation for safety, cleanliness, and technological advancement resonates strongly with Singaporeans, who often seek both cultural immersion and modern amenities. Furthermore, the close proximity between Singapore and Japan, coupled with direct flight options, makes Japan an easily accessible destination for short trips. As more Singaporeans become interested in Japan’s seasonal events, food culture, and scenic landscapes, the upward trend in tourism is expected to continue. The relatively low-cost travel options during the December period further contributed to the steady rise in arrivals from Singapore to Japan.

Philippines: Growth in December Tourism to Japan

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The Philippines saw a 6.5% increase in tourist arrivals to Japan in December, with the number of visitors growing from 108,515 in 2024 to 115,600 in 2025. December marks the peak holiday season, and many Filipinos are eager to explore Japan’s winter offerings, from festive holiday lights to winter sports and shopping in major cities like Tokyo and Kyoto. The growing popularity of Japanese culture, including anime, fashion, and cuisine, has greatly influenced travel patterns, with more Filipino travelers seeking to immerse themselves in Japan’s cultural experiences. The improved accessibility of flights and the proximity of Japan to the Philippines also make it an attractive destination for shorter holidays. Japan’s emphasis on clean, safe, and efficient travel, along with its rich historical and modern attractions, makes it an ideal destination for Filipino tourists looking to experience something unique. As the Filipino market continues to embrace Japan’s diverse offerings, this December surge signals the sustained growth of Japanese tourism from the Philippines, with expectations for further increases in the coming years.

South Korea, Taiwan, Hong Kong, Thailand, Singapore, the Philippines, and other countries fueled a tourism boom in Japan last year, as they stepped in amid China’s travel boycott, leading to a surge in international arrivals.

Conclusion

South Korea, Taiwan, Hong Kong, Thailand, Singapore, the Philippines, and other countries played a pivotal role in propelling the tourism boom across Japan last year. This surge in international arrivals came as a result of shifting travel patterns, particularly amid the China travel boycott. While China’s restrictions impacted its outbound tourism, these nations took advantage of the opportunity to visit Japan, attracted by its rich culture, technological advancements, and unique experiences. The dynamic growth in arrivals from these countries highlights Japan’s ability to draw visitors despite challenges faced in the broader tourism market. The boost from these regions showcases how targeted international tourism efforts can help Japan thrive even amidst disruptions.