Samsung 不可能的任務？韓媒爆摺機銷售目標 2,000 萬部-ePrice.HK



雖然摺機市場近期才開始有更多品牌加入，但對於 Samsung 來說則已經準備推出第六代。根據韓國傳媒 The Elec 的最新報導，Samsung 在 2023 年設下了銷售量 1,500 萬部的目標，而明年的銷售目標將會進一步提升至 2,000 萬部。

面對大量競爭對手


隨著摺機開始廣為消費者所接受，銷售目標比之前增加看似合理，但有分析指 Samsung 所面對的競爭比以往多，在北美市場受到 Motorola Razr 系列翻蓋機的挑戰，在其他市場亦有 Google Pixel Fold、OnePlus Open 等的對開式摺機，還未計小米、華為、Honor、OPPO、vivo 在中國市場的一系列摺機。網站 9to5google 特別點名 Honor Magic V2 的超薄機身，比起 Galaxy Z Fold5 薄了 4mm。

出貨量要倍增


有指為了抗衡中國的競爭對手，Samsung 有意在明年上市的 Galaxy Z Fold6 採用較薄的螢幕，希望可以纖薄機身作為吸引消費者的賣點。值得一提的是 Samsung 雖然為 2023 年設下 1,500 萬部銷售目標，但現時預期出貨量只有約 1,000 萬部，換句話說，要滿足明年 2,000 萬部的目標，Samsung 就要將出貨量提升一倍。

資料來源：9to5google

 





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