Rumor: Xiaomi EV Plans Standalone Sub-brand “Xuntian”, First SUV Kunlun N3 to Launch in Second Half of Year

Gasgoo Munich- Xiaomi EV is preparing to launch a new standalone sub-brand named “Xuntian.” Its first extended-range SUV, internally codenamed Kunlun N3, will drop the previously rumored “YU9” moniker. Slated for a market debut in the second half of 2026, the vehicle will not feature the main Xiaomi badge.

Trademark filings reveal that Xiaomi Technology Co., Ltd. applied for the “Xuntian” trademark as early as April 3, 2023, followed by an English-language “SKYNOMAD” application on November 15, 2024. Both filings fall under the transportation category, directly linking them to the company’s automotive operations.

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Image source: Xiaomi EV

Gasgoo reached out to Xiaomi’s public relations department regarding the branding and model plans, but had received no response by the time of publication.

Available information suggests the Xuntian brand will target the family, long-distance travel, and outdoor markets — a move that differentiates it from the Xiaomi main brand’s focus on pure electric, high-performance vehicles.

Positioned as the flagship of the new brand, the Kunlun N3 will be followed by additional extended-range SUVs — including the Kunlun 10, Kunlun 20, and Kunlun 30 — to flesh out the product lineup. Furthermore, reports indicate the brand is planning a pop-up roof outdoor recreational vehicle codenamed “Isle of Man.” Positioned above the Kunlun series, this model aims to expand into high-end outdoor travel scenarios.

Details regarding the Xuntian brand and the Kunlun N3 remain under wraps, though online discussions have floated alternative names like “Wujie” (Boundless) or “Wujiang” (Frontier). As competition in the extended-range vehicle segment intensifies, Xiaomi’s strategy of entering the fray through a standalone sub-brand helps prevent brand dilution while allowing it to target family users specifically. Once the new model hits the market, it could reshape the current landscape for extended-range SUVs.

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