Women in Romania are increasingly concerned about their inner health to improve their physical appearance and mental state. Thus, 6 out of 10 Romanian women adopt a healthier and more balanced lifestyle, with greater attention to the foods they eat and stress management, to prevent diseases, solve skin conditions, maintain their fertility for as long as possible, look younger and slow down the aging process, shows a Getika Holistic Life analysis.

Thus, the demand for analyzing health status and building a nutrition plan for lifestyle change doubled in 2024 compared to 2023. Women spend on average between 1,000 and 2,000 lei on a three-month holistic treatment plan. The most sought-after services are SCIO consultation, a non-invasive body scan, phytotherapy, nutrition consultations, iridology and psychotherapy.

Most Romanian women who are concerned about adopting a healthy lifestyle are from urban areas, 80% from Bucharest, followed by Ploiești, Pitești, Vâlcea, Giurgiu.

“In recent years, more and more women in Romania are rethinking their daily habits, emphasizing health and inner well-being. They are increasingly aware that external beauty is a reflection of inner health, which leads them to pay increased attention to taking care of their body and mind by choosing healthy lifestyles. More and more women know that the state of the body has an impact on their physical appearance, with internal problems generating external problems or, conversely, a healthy body generating a youthful physical appearance. The interest in adopting a balanced lifestyle to maintain vitality and a youthful physical appearance appears mainly around the age of 34-36. The women most concerned about a healthy lifestyle are generally between 35 and 55 years old, but we are also observing a growing adoption of beneficial habits for the body and mind by women aged 18-20. “This trend reflects a major shift in the perception of beauty – from excessive makeup and quick fixes, to a deep process of care from within,” explains Maria Mihăilă, internationally accredited phytotherapist and nutritionist, founder of Getika Holistic Life.

 

What problems do Romanian women face when they become concerned about a healthy lifestyle?

The number of problems and health conditions of women worsen with age due to stressful and chaotic lifestyles. Many Romanian women come to complementary medicine consultations with problems such as seborrheic dermatitis, body weight problems and obesity tendencies, fertility problems, hormonal problems, digestive problems, food intolerances, headaches, pelvic pain, nutritional problems, emotional, stress and emotional problems.

They are increasingly aware that outer beauty is closely linked to inner health, which is why they are turning to healthy eating, rich in essential nutrients.

Fear of aging, a trigger for lifestyle change

As they age, many women become more aware of the signs of aging and seek effective solutions to combat them. A balanced diet, exercise, and natural supplements are increasingly included in the daily routine of women who want to maintain their vitality and natural beauty.

To live as healthily as possible, Romanian women prioritize physical activities, balanced nutrition, and mindfulness practices are now priorities for many women.

Nutrient-based nutrition and skin care, among the main concerns of Romanian women

Natural supplements, such as vitamins and minerals, are becoming a popular choice to support healthy skin and hair, and herbal remedies, such as herbal teas and essential oils, are being used to reduce stress and improve overall well-being. Many women are also turning to natural solutions to improve fertility, an increasingly common issue in the lives of contemporary couples. They are looking for herbs and supplements that can support hormonal balance and reproductive health.

“Improving your physical appearance and skin health by taking care of your inner self is not only possible, but also extremely effective. A balanced diet, rich in essential nutrients, can have a significant impact on your skin and hair health. For example, adequate intake of vitamins (such as A, C, E, and the B complex), minerals (such as zinc and selenium), and omega-3 fatty acids can help maintain skin elasticity, reduce inflammation, and promote a healthy glow.

And supplements like collagen, probiotics, and antioxidants can also support skin health, helping to combat the effects of aging and improve skin texture. Adequate hydration is also essential; drinking enough water helps keep skin hydrated and flush toxins from the body. In addition, managing stress through methods like meditation, yoga, or regular exercise can have a considerable impact on skin health,” says Maria Mihăilă, internationally accredited phytotherapist and nutritionist, founder of Getika Holistic Life.

Women are becoming more and more aware that outer beauty means being natural, so they are starting to use less makeup to let their skin breathe. Instead of relying on excessive makeup, they are choosing to highlight their natural features, emphasizing a healthy lifestyle, which is also reflected in outer beauty.

Romanian women are making more conscious choices about the products they apply to their skin, opting for natural cosmetics, free of parabens and other harmful chemicals. This focus on healthier products not only helps maintain healthy skin, but also contributes to a beauty that exudes naturalness and vitality.

Stress management and mental balance, key elements for a youthful appearance

Another major factor influencing the aging process is stress. Women are increasingly aware of its negative impact on health and beauty, which is why they are turning to methods such as yoga, meditation or breathing techniques to maintain their emotional balance.

The trend of combining inner health with outer appearance is becoming increasingly popular among women in Romania. This change in mentality shows a clear evolution towards a conscious lifestyle, in which beauty is no longer just an aesthetic matter, but a result of the balance between body and mind. Thus, Romanian women choose to invest in their health in the long term, understanding that true beauty comes from a well-groomed body and a positive state of mind.

After the pandemic, more and more Romanians turned to complementary medicine, with over 70% of patients going to this type of therapy for the first time, according to Getika Holistic Life data.

If a health problem has taken hold in the body, it is recommended that Romanians turn directly to classical medicine. Instead, it is recommended to turn to complementary medicine in order to prevent a number of diseases, in parallel with routine and preventive consultations and checks. In this regard, 95% of people who turn to complementary medicine regularly go to routine checks in hospitals and clinics, follow doctors’ treatments if necessary and see holistic medicine as a complement to classical medicine for a long-term healthy lifestyle.

Founded in 2018, Getika Holistic Life is one of the leading alternative therapy centers in Romania, bringing to the local market the most innovative method for identifying deficiencies in the human body, the SCIO scan. Offering disease prevention solutions, Getika Holistic Life’s mission is to help Romanians learn a healthy lifestyle and find balance through prevention solutions and complementary therapies to classical medicine.