OneDegree:今年寵物險主要更大眾客群 市場滲透率可續提升三成 (15:48) – 20250508 – 即時財經新聞

OneDegree帶動寵物保險市場後,有多間傳統保險亦加強寵物保險推廣,不過現時已較為沉寂,周美華指寵物保險與其他保險不同,需要連結寵物社群,他們過去有不少與寵物社群、非盈利組織連結的活動,另外相對寵物保險是OneDegree主要產品,對其他公司寵物保險而言未必是其最盈利產品。

該行早前推出應用程式「陪胖日記」,讓包括非客戶寵物主人記錄每天的體重、食量、飲水量、運動量,有助寵物有需要看獸醫時方便紀錄,另有線上獸醫免費諮詢服務。應用程式亦設出售寵物用品的商城,周美華表示現時視商城為客戶服務,會要求商戶提供較市面八折的優惠,若商戶能提供較多優惠,平台費用或可以有優惠。商城開設首月錄六位數交易額,周美華指現時正式嘗試最合適的盈利模式,暫不會是主要的收入來源。

OneDegree去年第三季首錄盈利,周美華期望可實現全年盈利。去年第四季因為有花紅等年底出現的固定支出未能盈利,而今年首季則有進展不錯,今年首季在香港寵物節錄得新單銷售,較去年增長83%。她指今年方向續以在現有寵物和家居保險,加入新元素改進產品。另外,該行將繼續加強自動化降低成本,她指人工智能發迅速,以索償為例,過去人工智能掃描文件後可協助分類,現時已能就部分索償進行批核,除了降低人手核查等成本,也有助提升賠付時間,經人工智能批核的索償可以即日賠付。

 

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