As singles grow weary of swiping through endless dating apps, a new approach to finding love is gaining traction in New York City.

The “Love Wall,” created by the co-founders of dating service Pique, Cyrus Belsoi and Vaish Sesetty, is offering an in-person alternative to the digital dating scene. Located in Brooklyn’s McCarren Park, the wall has become a hub for those looking to break free from screens and engage in old fashioned, face-to-face connections. While Pique launched 10 months ago as an app, the “Love Wall” has been in operation for almost a couple of months.

In a digital world saturated with apps and algorithms, many singles are yearning for a more personal way to meet potential partners, and “Love Wall” seems to provide just that. Participants pay a freelance photographer to snap their picture and pin it to the wall, along with details about themselves and what kind of relationship they’re seeking. Then, they can browse the wall and find others who catch their eye—no swiping required.

“We’re honestly just trying to make this process of dating and human connection simple, not easy, but simple,” Sesetty told NOW Toronto in an article published over the weekend.

The co-founders said they monitor the wall daily, facilitating meet-ups between interested singles and ensuring the experience remains respectful and safe. Every evening, the photographs are taken down and re-pinned in the morning, adding a layer of privacy to the process.

The wall is symbol of a larger divide splitting online daters in terms of satisfaction. A Pew Research Center survey from 2023, which polled a little over 6,000 people, found women were split nearly down the middle when it came to their experiences of online dating—with 48 percent describing them as positive and 51 percent saying they were negative. Meanwhile, 57 percent of men who have dated online say their experiences have been positive.

“We’re saying f**k swiping,” Sesetty said—a sentiment that resonates with those tired of the fast-paced, sometimes superficial interactions common on traditional dating platforms.

Pique’s philosophy of fostering genuine connections doesn’t stop at “Love Wall,” either.

The dating service’s app is also built around real-world interactions. Instead of mindless swiping, users answer daily questions that lead to potential matches based on shared answers. The goal is to shift the focus from appearances to deeper compatibility, guiding users to more meaningful situations.

Belsoi explained the broader mission of Pique: “We’re a helping hand to the people when it comes to human connection and dating, and that is all we’re trying to serve. I’m not trying to take over your love life. I’m not trying to control it.”

Their human-first approach seems to be winning over New Yorkers from all walks of life, offering a refreshing alternative to the let-down world of online dating.

With its success in Brooklyn, the creators said the “Love Wall” may soon come to other big cities—namely Toronto—in the coming years.

Newsweek reached out to Pique Dating for comment.