More Than Half of U.S. Investors Aged 22–37 Say Social Media Influenced a Stock Purchase, Fyllo-KCSA Survey Finds

KCSA Strategic Communications

Study of nearly 7,200 retail investors examines digital research habits, investor engagement and rising cryptocurrency ownership.

NEW YORK, March 24, 2026 (GLOBE NEWSWIRE)KCSA Strategic Communications today announced findings from “The Modern Retail Investor,” a survey conducted with data and advertising partner Fyllo of nearly 7,200 U.S. retail investors, showing that social media is playing a growing role in how younger retail investors discover and evaluate investment opportunities.

The survey found that 52–63% of investors aged 22–37 have purchased stock based on social media content, while 56% of retail investors report using YouTube for investment research, highlighting the growing role digital platforms play in investment and discovery.

“Retail investors are playing a much larger role in today’s markets, but many companies still lack a clear picture of how this audience discovers and evaluates investment opportunities,” said Todd Fromer, Principal at KCSA Strategic Communications. “This research shows that those decisions are increasingly shaped by digital platforms where investors are discovering, discussing and acting on financial information.”

YouTube as an Investment Research Platform

Younger investors are driving much of the shift toward digital investment research, with YouTube emerging as a key platform for discovering and evaluating investment opportunities.

Investor Segment

Use YouTube for Investment Research

Gen Z males

83%

Millennial males

71 – 72%

Baby Boomers

32 – 39%

The survey also found a clear generational divide in how retail investors respond to social media. While 56–59% of Baby Boomers say they have never invested based on social media, younger investors are significantly more likely to say digital platforms influence their investment decisions.

Investor Engagement Drives Buy-and-Hold Decisions

Company communication also plays a meaningful role in shaping retail investor behavior. 51% of retail investors say they are more likely to invest in or hold shares of companies that actively engage them through social or direct channels, underscoring the importance of accessibility and transparency.

Investors also say the most valuable content includes quarterly earnings updates (63%) and industry trend reports (50%), highlighting the value of consistent and informative communication.

“Retail investors today are engaging with financial information across digital platforms and on-demand media,” said James Ramelli, Partner at Fyllo. “For companies, that means understanding the information retail investors value most and ensuring those insights are accessible wherever investors are already looking.”

Source link

Visited 1 times, 1 visit(s) today

Related Article

Wall Street Thinks These 5 Stocks Could Be the Next Big Winners

Micron Technology (MU) reported record revenue of $23.9B (+196% YoY) with pricing power from tight supply, while Broadcom (AVGO) saw AI chip revenue jump 106% YoY to $8.4B with custom AI chips growing 140%, and Chevron (CVX) benefits from crude oil trading above $105 per barrel with production up 12% YoY following the Hess acquisition.

Dow, S&P 500, Nasdaq futures waver after rally as Iran war drags on

US stock futures slipped on Tuesday, pausing after a sharp rebound on Wall Street driven by growing optimism around a potential easing of tensions between Washington and Tehran. Contracts linked to the S&P 500 (ES=F), the Dow Jones Industrial Average (YM=F), and the Nasdaq 100 futures (NQ=F) all slipped 0.3%. Oil prices retreated sharply on

Gold and Silver Prices Suffer Massive Correction as US-Iran War Shakes Markets

The gold price has experienced its steepest weekly decline in more than 40 years, dropping as low as US$4,100 per ounce in early morning trading on Monday (March 23). The yellow metal’s safe-haven status has lost its edge in the face of an unprecedented storm of macroeconomic and geopolitical factors. The price of silver has

Hong Kong Stock Market Midday Review

New energy vehicle stocks rose against the market trend, with higher oil prices benefiting China’s new energy vehicles. Chinese automakers have topped global sales rankings. According to Zhitong Finance, the Hang Seng Index fell by 3.46%, or 875 points, to 24,402 points, while the Hang Seng Tech Index dropped by 3.1%. The morning trading volume

Why Ciena Stock Rocked the Market on Monday

Two positive analyst moves in recent days, including a meaty price target hike, provided a significant lift for Ciena (NYSE: CIEN) stock on Monday. Investors took these updates to heart, and the tech equipment supplier’s share price increased robustly, ultimately ending the day more than 6% higher. Of the two, that price target increase was

Asian markets tumble, but Europe, US rally on Trump optimism

Stock markets dipped across the board early on Monday, with traders nervous after another weekend yielded no real signs of deescalation in Iran or the wider Gulf region or a reduction in the rising energy prices the conflict is causing. Several of the major Asian markets dipped by 3% or more, while Europe’s main indices

Slide Announces New Stock Repurchase Program of $125 Million

Slide Insurance Holdings, Inc. TAMPA, Fla., March 23, 2026 (GLOBE NEWSWIRE) — Slide Insurance Holdings, Inc. (“Slide” or the “Company”) (Nasdaq: SLDE) today announced that it has completed its initial $120 million common stock repurchase program and that its Board of Directors has authorized a new common stock repurchase program of $125 million. The authorization

Here’s When the Fed Might Cut Interest Rates Again, and What It Means for the Stock Market

The U.S. Federal Reserve has cut the federal funds rate (overnight interest rate) six times since September 2024, as policymakers believed they had finally tamed the inflation surge from 2022. However, the Fed’s preferred measure of inflation, the core personal consumption expenditures price index (PCE), is now ticking higher once again, while the job market

Arete Research Sees More Than 150% Upside In Hut 8 Stock

Arete Research Sees More Than 150% Upside In Hut 8 Stock Independent equity research firm Arete Research has initiated coverage of Canada’s Hut 8 stock (NASDAQ: $HUT) with a buy rating and a $136 U.S. price target. The price target is the highest on Wall  Street and is 162% higher than where HUT stock currently

0
Would love your thoughts, please comment.x
()
x