Moët Hennessy Travel Retail celebrated a series of exclusive Chinese New Year events in Hong Kong over two days, that were attended by Maurice Hennessy, the eighth-generation member of the Hennessy family, marking his first official visit to Hong Kong Travel Retail.
His involvement added a personal and historic dimension, underscoring the brand’s connection to its roots while celebrating its global influence.
The festivities began with dinner at Tin Lung Heen, a two Michelin-starred Cantonese restaurant at the Ritz-Carlton. The gathering included Maurice Hennessy and brought together Moët Hennessy representatives, CDF-Lagardère partners and VIPs, and offered guests a unique opportunity to explore the art of cognac amidst the Chinese New Year.
The evening featured a brand and personal presentation by Maurice Hennessy, where he shared insights into the Maison’s legacy and its commitment to blending tradition with innovation. Guests then had a guided tasting of Hennessy’s finest cognacs—James Hennessy, Hennessy X.O, Hennessy X.X.O, Hennessy Paradis, and Richard Hennessy—paired with a menu that celebrated the fusion of French cognac and Chinese culinary flavours.
The highlight of the evening was Maurice Hennessy personally signing pre-ordered bottles of Hennessy Paradis and Richard Hennessy with any orders made that night also eligible for his signature. A privilege for collectors, his signature added both prestige and sentimental value, making each bottle a meaningful keepsake from this exclusive dinner.
On 12 January, the House of Hennessy at Hong Kong International Airport hosted a Chinese New Year activation. Maurice Hennessy, Moët Hennessy representatives, CDF-Lagardère partners, and two key opinion leaders (KOLs) gathered to celebrate the event, which featured the Chinese New Year limited edition designed by Chinese fashion designer Shuting Qiu. The festive atmosphere was further enhanced by a lion dance performance, symbolising prosperity for the Year of the Snake.
The event commenced with an opening speech by Pierre-Henry Faye, Moët Hennessy’s Business Development Director for Travel Retail in Hong Kong, Taiwan, Macau, and Hainan. The festive atmosphere was brought to life with a lion dance ceremony, symbolising good fortune and prosperity for the Year of the Snake. Later, Maurice Hennessy personally signed exclusive Chinese New Year Hennessy bottles and rare offerings at the House of Hennessy.
Over two days, Hennessy exemplified how it bridges the past and future, honouring its heritage while embracing modern creativity. Maurice Hennessy’s presence provided a living connection to the Maison’s storied history, while Shuting Qiu’s designs of the Chinese New Year Hennessy V.S.O.P, Hennessy X.O and Hennessy Paradis reflected the brand’s commitment to reimagining tradition through a contemporary lens.
Moët Hennessy Managing Director Global Travel Retail, Leonardo Ferracina commented: “Chinese New Year is a time for connection, renewal, and joy. At Hennessy, we’re proud to honour these traditions while exploring the intersection of luxury and culture. With Maurice Hennessy’s presence and Shuting Qiu’s modern designs, we showcased our Maison’s legacy and commitment to innovation, creating authentic, meaningful experiences that bring people together.”
