Moët Hennessy hosts CNY events marking Maurice Hennessy’s first visit to Hong Kong travel retail : Moodie Davitt Report

Maurice Hennessy’s first official visit to Hong Kong travel retail underscored the House’s deep-rooted legacy and global prominence

HONG KONG, CHINA. Moët Hennessy Travel Retail lauded the success of its exclusive Chinese New Year celebrations, highlighted by Maurice Hennessy’s first official visit to Hong Kong travel retail.

Maurice Hennessy delivers remarks at the exclusive Chinese New Year gathering

The festivities showcased Hennessy’s rich heritage and innovative spirit across two days, with the eighth-generation Hennessy family member’s presence lending a personal and historic significance.

The celebrations featured an exclusive dinner at Tin Lung Heen in the Ritz-Carlton, graced by Maurice Hennessy, along with company representatives, CDF-Lagardère partners and VIP guests.

The event featured a guided tasting of Hennessy’s finest Cognacs – James Hennessy, Hennessy X.O, Hennessy X.X.O, Hennessy Paradis and Richard Hennessy, paired with a curated menu.

Maurice Hennessy also delivered a presentation on the Maison’s heritage, and its approach to merging tradition with innovation.

Another key highlight of the event was Maurice Hennessy signing pre-ordered bottles of Hennessy Paradis and Richard Hennessy. Orders placed that night also qualified for his signature, transforming each bottle into a rare collector’s item.

Moët Hennessy brings Chinese New Year spirit to Hong Kong Airport

Hennessy’s Chinese New Year campaign showcased a mix of tradition and creativity in a captivating display at Hong Kong International Airport

The Chinese New Year festivities continued at Hong Kong International Airport with an activation on 12 January, attended by Maurice Hennessy, Moët Hennessy representatives, CDF-Lagardère partners and two KOLs.

Hennessy’s heritage and craftsmanship come to life through exclusive events and activations

The celebration showcased a Chinese New Year limited-edition range by Chinese fashion designer Shuting Qiu, complemented by a traditional lion dance, symbolising prosperity for the Year of the Snake.

Pierre-Henry Faye, Moët Hennessy Business Development Director for Travel Retail in Hong Kong, Taiwan, Macau and Hainan, delivered the opening remarks.

Maurice Hennessy also signed exclusive Chinese New Year editions and rare Hennessy bottles at the House of Hennessy.

Moët Hennessy Managing Director Global Travel Retail Leonardo Ferracina said, “Chinese New Year is a time for connection, renewal and joy. At Hennessy, we’re proud to honour these traditions while exploring the intersection of luxury and culture.

“With Maurice Hennessy’s presence and Shuting Qiu’s modern designs, we showcased our Maison’s legacy and commitment to innovation, creating authentic, meaningful experiences that bring people together.” ✈

Scan the QR codes via WeChat to visit our platforms. Stories related to the China travel retail sector at home and abroad are featured in this unrivalled dual service. For native content opportunities please contact Zhang Yimei (China) at Yimei@MoodieDavittReport.com or Irene Revilla (international) at Irene@MoodieDavittReport.com. For editorial please reach out to Martin Moodie at Martin@MoodieDavittReport.com

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