LIV Golf will keep moving forward no matter what, the league’s CEO has said, likening his organisation’s future to looking through a car’s windscreen at nothing but “bright blue skies”.
In an interview with the Post ahead of the league’s tournament in Hong Kong this week, Scott O’Neil acknowledged occasionally glancing back at the “carnage and wreckage” of the past.
But shortly after Jay Monahan, his PGA Tour counterpart, said he did not expect an agreement between the two sides to be announced any time soon, O’Neil showed little sign of being focused on anything other than the road ahead.
What that means in terms of unifying the game remains to be seen. Certainly the LIV boss would welcome it, but two months into his new role, the 54-year-old’s thoughts are dominated by planning for the future and looking beyond the past “friction in the market”.
“The how matters just as much as the what,” O’Neil said. “The what is assemble some of the biggest stars in the game, take them to the four corners of the world, expose, impact and influence people and communities through golf.
“The how is how we show up, how we partner with the R&A, the USGA, the PGA of America, or Augusta National. The how we partner with golf federations around the world, and how we engage media companies, the how we talk to our fans, the how we create all of that. The how matters just as much as the what, and I think that’s been the shift in this next phase of growth and development for LIV.”
