Latest global coffee and hospitality industry news


The Seattle-based coffee giant intends to streamline mobile ordering to boost staff efficiency and reduce waiting times as part of Brian Niccol’s Back to Starbucks strategy

Starbucks currently operates over 17,000 US stores | Photo credit: Starbucks


 

Starbucks CEO Brian Niccol has announced further measures to improve wait times at US stores.

 

Addressing the coffee chain’s 2025 Annual Meeting of Shareholders, the Niccol reaffirmed his commitment to improving the experience for both customers and staff, especially during peak operating hours. 


A part of his Back to Starbucks strategy, Niccol has already pledged to reduce customer wait times by reducing menu complexity and reducing the frequency of discount-driven offers. “Early reactions tell me these were the right steps for our partners, our customers, and the business,” he said. 


The former Chipotle CEO has also increased staff hours at 3,000 company-owned US stores and is trialling a new staffing model to streamline the handling of mobile orders to reduce strain on baristas. 


More than 30% of transactions at Starbucks’ US stores are made through mobile ordering, which Niccol said in October 2024 can be ‘difficult to sequence and quickly deliver to our customers’ during busy periods. 

Am artist rendering of a remodelled Starbucks interior shared at the coffee chain’s 2025 Annual Meeting of Shareholders | Photo credit: Starbucks



Further alluding to the in-store congestion and delays caused by mobile orders, Niccol told shareholders that Starbucks plans to remodel outlets with greater separation between in-store transactions and mobile order collections areas, including the introduction of dedicated pick-up shelves.

He also unveiled new espresso bars designed to improve customer engagement and ‘add a sense of theatre’ for dine-in customers. 

 

“We want to be the solution for when people want to connect. We also want to be the solution for people when they need to do something quick and convenient. The good news is we have the ability to do both,” Niccol said. 

 

Starbucks shareholders also voted on several proposals during the meeting on 12 March 2025, including approving Board of Director members. Former LEGO Group CEO Jørgen Vig Knudstorp has been appointed Starbucks’ new Lead Independent Director, succeeding Mellody Hobson


Seattle-based Starbucks currently operates over 17,000 US stores alongside 23,500 outlets across 87 international markets.  

The coffee chain posted annual revenues of $36.2bn for its fiscal year ended 29 September 2024, before announcing first quarter sales of $9.4bn in January 2025. 



Source link

Visited 1 times, 1 visit(s) today

Related Article

Bourgeois beverages and the best coffee in town: Where to drink in Paris

Sign up to Simon Calder’s free travel email for expert advice and money-saving discounts Get Simon Calder’s Travel email Get Simon Calder’s Travel email Drinking in Paris is a different ball game to London. It’s more moderated; the French aren’t completely pickled at 5pm on a Tuesday. Until recently, however, Paris’s drinks scene was surprisingly

International Delight recalls coffee creamers in 31 states

The products, offered in 32 oz (1 qt) bottles, were shipped to 31 states across the country. SAN FRANCISCO — International Delight recalled two popular flavors of coffee creamer due to spoilage issues, according to the Food and Drug Administration.  There are two flavors are impacted by the recall: Cinnabon Classic Cinnamon Roll and Hazelnut. A total

5 Cool Coffee Carts Around the World

Welcome to the world of coffee on wheels! Join us for a caffeinated coast around the globe. BY TANYA NANETTISENIOR ONLINE CORRESPONDENT Featured photo courtesy of Yoshua Tanu After physical stores and coffee trucks, another trend has taken over the specialty-coffee world: coffee carts. Coming in many different forms—from simple tables with wheels, to elaborate

Sorelle Coffee Co. is Inspired by Love

Nichole Johnson. Photo by Sarah Curtis Some sisters bond over clothing, sports, or music, but Nichole Johnson and her sisters Victoria and Michelle connect over coffee. When COVID derailed Johnson’s successful career casting and developing television shows, she pivoted to pandemic-resistant coffee, despite admittedly not even knowing how to brew a pot. She took a

Latest global coffee and hospitality industry news

The latest figures from Costa Rica’s PROCOMER trade group will be welcome news to EUDR proponents amid concerns the deforestation legislation could negatively impact smallholder coffee farmers and supply to Europe from producing countries A coffee plant in Alajuela Province, Naranjo, Costa Rica | Photo credit: Juliana Barquero   Costa Rica exported more coffee to Europe than the

Robot Coffee Kiosk Market Size, Growth Opportunities 2031 by Key

USA, New Jersey: According to Verified Market Reports analysis, the global Robot Coffee Kiosk Market size was valued at USD 0.5 Billion in 2023 and is projected to reach USD 2.5 Billion by 2031, growing at a CAGR of 21% from 2024 to 2031. What is the current market outlook for the Robot Coffee Kiosk

Coffee Shop Market Technological Advancements Boosting Growth

Coffee Shop Market Coffee Shop Market Poised for Steady Growth Amidst Regional Dynamics The global coffee shop market is projected to expand from USD 220.41 billion in 2024 to approximately USD 290.24 billion by 2032, reflecting a compound annual growth rate (CAGR) of 3.5% during the forecast period. This growth is driven by increasing urbanization,

Caching author previews in Artemis

When you subscribe to a website in Artemis, a preview of the web feed is displayed. This allows you to: Verify that Artemis was able to retrieve the website feed, and; See the posts that will be added to your main feed when you subscribe to the author. You can then click “Add” to add

Test Drive: Varia VS6 Grinder

Does the Varia VS6 coffee grinder live up to the hype? Join us as we test it to find out. BY VASILEIA FANARIOTISENIOR ONLINE CORRESPONDENT Photos by Vasileia Fanarioti The world of coffee grinders is increasingly shifting toward high precision and versatility, with single-dosing grinders becoming a staple for home baristas and small cafés alike.

GCU student starts coffee business to perk up spirits

Senior Chloe Mohatt (center) and Holly Fortier prepare coffee drinks at Mohatt’s Easy Soul coffee stand during a recent Idea Club Marketplace on campus.. Chloe Mohatt had reservations about leaving her native Montana to attend Grand Canyon University following the sudden loss of a friend. And as a senior business management major, Mohatt was hesitant

Fellow Stagg EKG Pro Kettle Review: The Best Pour-Over Kettle You Can Get

The thermostat control is also key for brewing tea. If you look in my tea drawer, you’ll find Japanese sencha, white tea from Yunnan China, black tea from Nepal—all of which demand varying water temperatures for the best results. If brewed too hot, the green tea will be bitter, some high-end Japanese green tea need

My blog post category suggestion tool

When I was designing the publishing tool for this website, Create, I did so with the idea that the tool should specialise in blog post publishing. I was already happy with the text editor I used, and still use: Typora. By extension of specialising in publishing blog posts, I thought about the design and UX

How to Make Latte Art in Good Coffee, Great Coffee

Latte Art is a gameplay mechanic in Good Coffee, Great Coffee that can pretty-up your customer’s drinks. When you first unlock Latte Art, you’ll have three types of designs to master for the World Coffee Association (WCA). Latte Art will be added as the final step in making lattes when you go to add Steamed

Excelsa Coffee in the Spotlight

Could Excelsa be the future of coffee? As global warming challenges arabica and robusta growth, the lesser-known species is gaining traction. BY VASILEIA FANARIOTISENIOR ONLINE CORRESPONDENT Photos courtesy of Olin Patterson In the landscape of coffee cultivation and consumption, the dominance of the arabica and robusta varieties has largely overshadowed lesser-known species. Among these, Excelsa

Kicking it off with coffee

NWSL champions host Pourovers with Pride before their official home opener. Pourovers with Pride took place on March 10 at Qreate Coffee. (NICK GEORGOUDIOU) Orlando Pride players Carson Pickett, Morgan Brian Gautrat and Ally Lemos took some time off from practice to work on a new skill: latte art. The players took part in Pourovers

Latest global coffee and hospitality industry news

The KFC and K Coffee operator has high hopes for its Lavazza store network, which has seen slower-than-expected growth in China’s highly competitive branded cofee shop market Lavazza Group CEO Antonio Baravalle (left) with Maggie Chen (right) | Photo credit: Antonio Baravalle/LinkedIn   Quick-service restaurant group Yum China has appointed new leadership for its Lavazza joint venture,

Regional Market Size and Share Analysis, Growth Trends and Forecast to 2033

Company Logo Coffee Beans Market Coffee Beans Market Dublin, March 11, 2025 (GLOBE NEWSWIRE) — The “Coffee Beans Market Size and Share Analysis – Growth Trends and Forecast Report 2025-2033” report has been added to ResearchAndMarkets.com’s offering. The Coffee Bean market is expected to grow from US$ 34.89 billion in 2024 to US$ 61.60 billion

4 Cool Cafés in Antwerp, Belgium

Antwerp, Belgium, is home to a vibrant specialty-café scene. Be sure to visit these four cool coffee shops on a weekend trip to the city. BY TANYA NANETTISENIOR ONLINE CORRESPONDENT Photos by Tanya Nanetti Just a few miles south of the Dutch border lies Antwerp: Belgium’s most populous municipality and the main city of Flanders,

Starbucks Japan adds cult drink to its permanent coffee menu due to popular demand

Sweet Milk Coffee becomes a hit, with a special customisation that’s got everyone talking. Starbucks is well known for its amazing limited-edition releases in Japan, and sometimes they prove to be so popular that they make it onto the menu as permanent mainstays. That’s what recently happened to the chain’s Sweet Milk Coffee, which was

Mighty lion latte art by Victor Vu

Australian Latte Art Champion Victor Vu shares his roar-some mighty lion latte art design. A member of the tribe of jungle-inspired designs Victor presented at the World Latte Art Championships 2024, the mighty lion is an advanced design for baristas with time on their hands. An etching pen is required for the fine details on

0
Would love your thoughts, please comment.x
()
x