LABUBU經濟

近年,我一直在等一件事發生:LABUBU幾時在香港出現?指的並非那些放幾隻大型LABUBU在商場給人打卡的活動,而是於香港旅遊業規劃中,把LABUBU發展成「LABUBU經濟」。

有兩點要先拆解:一、為何是LABUBU?二、為何在香港?首先,LABUBU瘋魔全球,無人不曉,巨星如Rihanna、BlackPink的Lisa和Rose都是其超級粉絲。LABUBU亦是推到泡泡瑪特市值達二千二百億港元的主要功臣。而LABUBU盲盒捉到年輕消費者追求好玩、驚喜、反傳統的心理,故其吸金面向的是國際層面。至於為何是香港?因為LABUBU之父是香港人龍家昇(已移居比利時),故在香港發展「LABUBU經濟」,是非常順理成章的事。

如何發展「LABUBU經濟」?例如搞LABUBU主題展覽館(我會叫它做LABUBU House,如家庭般親切),內有不同大小的LABUBU,且有獨家香港系列。又或鑄造全球最高/大的LABUBU模型裝置,放在香港地標供人打卡。又或聯乘香港創科start-up中小企,打造類似Pokémon Go捉精靈的「LABUBU Run/Dance/Hop的VR遊戲,以香港街道、景點為背景,那是向年輕一代(包括本地、內地和國際)最好和最有效去展示香港面貌和文化的方法。動腦筋的話,還有無窮無盡的點子(當然,需要擁有LABUBU肖像的公司授權;那是最容易不過的事,只牽涉雙方對價錢的商議),最緊要是識捉緊這個「LABUBU經濟」的頭啖湯。

一直在等這件事幾時在香港發生,但在還未見一撇的時候,前幾天竟然見到有人洞悉先機,推出LABUBU中國首個主題展,主題為「THE MONSTERS森林秘密基地」,可惜不是在香港,而是在杭州。人家快半拍,變相就是變了我們香港慢半拍。LABUBU同香港那麼有淵源,不知何時捉到鹿才識脫角?

撰文 : 利嘉敏

欄名 : 攻關女子

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