Jeff Bezos and Wife Reveal Gratitude Ritual in Controversial NY Times Profile

A minimalist, high-end studio photograph featuring a polished golden narwhal tusk sculpture and a pair of sleek black designer sunglasses, conceptually representing the wealth and environmental interests of the Bezos family.The Bezos couple’s lavish lifestyle and philanthropic plans have sparked debate about the media’s portrayal of extreme wealth.Today in Miami

In a recent New York Times profile, multi-billionaire Jeff Bezos and his new wife Lauren Sánchez Bezos revealed that they start each day by listing 10 things they’re grateful for – all while living in a $230 million Miami mansion and planning how to spend their immense wealth. The article has drawn criticism from readers who feel it glamorizes the lifestyles of the ultra-rich.

Why it matters

The profile has sparked debate about the media’s portrayal of extreme wealth and whether it serves to normalize or glorify the lifestyles of the super-rich. Some argue the article fails to critically examine the broader societal implications of such concentrated wealth and privilege.

The details

According to the Times article, the Bezos couple wakes up around 6 a.m. in their Miami ‘Billionaire Bunker’ home and immediately list 10 unique things they’re grateful for before drinking coffee from mugs with playful slogans. The profile also mentions Lauren Sánchez Bezos’ love of helicopters, fashion, and her plans to protect narwhals with her wealth.

  • The New York Times profile was published on April 12, 2026.

The players

Jeff Bezos

The co-founder and former CEO of Amazon, currently the world’s third-richest person.

Lauren Sánchez Bezos

Jeff Bezos’ new wife, a former news anchor and helicopter pilot who has become involved in various philanthropic and business ventures.

New York Times

The prominent American newspaper that published the profile on the Bezos couple.

Got photos? Submit your photos here. ›

What they’re saying

“I didn’t realize that Bezos bought the New York Times too.”

— Josh Elman, Reader

“Peak Epstein class #BrokenTimes: deciding to assign this glamour shot and puff piece. “Unabashed rich-person exuberance is back[!]”

— Jeff Jarvis, Author

The takeaway

The Bezos profile has reignited debates about the media’s role in covering extreme wealth and whether such coverage serves to normalize or glorify the lifestyles of the ultra-rich. Critics argue the article fails to adequately examine the broader societal implications of such concentrated wealth and privilege.

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