ITE Hong Kong 2026: Plenty of Bright Spots

Great Sourcing & Networking for Asian Travel Trade & Affluent FIT

HONG KONG, May 4, 2026 /PRNewswire/ — ITE Hong Kong 2026 – the 40th edition of ITE‑Leisure and the 21st ITE‑MICE – will be held from June 11 to 14 with first two days for trade, next two for public.

ITE Hong Kong 2026 — celebrating its 40th edition — brings together over 400 exhibitors from 55 countries and regions, including a bigger China (Chinese Mainland) Pavilion with 21 participating provinces and cities. B2B and B2C programs include business matching, KOL networking, trade and public seminars, and cultural performances.
ITE Hong Kong 2026 — celebrating its 40th edition — brings together over 400 exhibitors from 55 countries and regions, including a bigger China (Chinese Mainland) Pavilion with 21 participating provinces and cities. B2B and B2C programs include business matching, KOL networking, trade and public seminars, and cultural performances.

Ranked world’s 14th largest market, Hong Kong spent US$28.9 billion on outbound travel in 2024, and its residents made 117 million departures in 2025.

Great for sourcing and networking, ITE2025 saw 88% of exhibitors and 50.2% of buyer/trade visitors from outside Hong Kong, with 70% from the Greater Bay Area, and 70,212 public visitors.

Visitors undaunted by Geopolitical Uncertainties:

  • Trade website monthly traffic grew from 84,000 (average) in late 2025 to 168,939 in March 2026, reflecting strong interest from Asia’s travel trade.
  • March public visitor survey (688 replies) found visitors undaunted – 62.5% plan to increase 2026 travel budget, and 25.3% will maintain it. 75% took multiple holidays in 2025 confirming they’re frequent, affluent travelers.    
  • ITE2025 survey found 43% public visitors interested booking onsite, often via mobile. To generate revenue, exhibitors can promote e-booking sites and Special Offer Codes at ITE.

Roughly, ITE2026 will feature 400+ exhibitors from 55 countries/regions and 8,000 buyer/trade visitors – with 85% and 50% respectively from outside Hong Kong and 74,000 public visitors.

Plenty of Bright Spots

  • New official pavilions/stands from: Uganda (Africa), Mongolia (Asia) and Peru (Americas)
  • China (Chinese Mainland) Pavilion expands by 35% with 21 participating provinces/cities
  • New Ice/Snow Travel Pavilion – exhibitors from northern Canada and Iceland (aurora, glacier tour etc.) and new Chinese exhibitors from Heilongjiang, Xinjiang, Beijing (Winter Olympics host city) and co-host district of Chongli. All famous for ice/snow sports.
  • B2B & B2C programs include: Business matching, KOL networking, Industry Forum on Sustainable Tourism, Special Displays on Family Travel, Eco-tourism, trade/public seminars, presentations, and cultural performances.

Panoramic China Pavilion has some provinces and cities having own designs; some hold presentations, cultural performances, and promoting products like “Panda Theme Train from Sichuan to Xinjiang”.

Travel trade can apply online for complimentary Trade Day Pass.  Outbound agents may apply Buyer Subsidy Scheme for additional benefits but required to spend about 2 hours in Business Matching etc.

Organized by TKS Exhibition Services Ltd., ITE Hong Kong celebrates its 40th anniversary in 2026.

Read Full Version >> https://www.itehk.com/travelexpo/doc/press/ITE26-Preview-May26_en.pdf

For exhibiting / visiting / registration: Email travel@tkshk.com WhatsApp: +852 94008444 Website: https://www.itehk.com

Source link

Visited 1 times, 1 visit(s) today

Related Article

Anguilla strengthens UK luxury travel partnerships at Virtuoso On Tour London

The Anguilla Tourist Board (ATB) strengthened its engagement with the United Kingdom’s luxury travel market at Virtuoso On Tour London 2026, where Deputy Director of Tourism Chantelle Richardson delivered a destination presentation to 200 travel professionals during the event’s lunch program. Virtuoso On Tour London, held Oct. 20-21, brought together Virtuoso travel advisors and preferred

Ukrainian officials say Starshield restrictions still in place, despite Trump’s claims

US President Donald Trump on Thursday claimed that Elon Musk had restored Ukraine’s access to a military-grade version of his Starlink internet service, called Starshield, but Ukrainian officials have said restrictions remain in place that are complicating Kyiv’s war effort. Trump asked Musk in a phone call in recent days to restore Ukraine’s full access

His Majesty concludes state visit to the United Kingdom

London: His Majesty Sultan Haitham bin Tarik departed the friendly United Kingdom (UK). At Stansted Airport, His Majesty was seen off by the Lord Chamberlain of the British Royal Household; members of the British Mission of Honour accompanying His Majesty and members of the Embassy of the Sultanate of Oman in London. His Majesty the

Amber travel alert for France as protests spread

Hong Kong’s decision on October 20, 2026, to issue an amber outbound travel alert for France has focused new attention on weeks of nationwide protests that have disrupted parts of Paris and other major cities, prompting tour cancellations and itinerary changes for travelers with near-term plans. Get the latest news straight to your inbox! How

Typhoon Champi cancels 200+ flights across Taiwan and Japan

Typhoon Champi has forced more than 200 flight cancellations across Taiwan and Japan, also disrupting travel to Okinawa and surrounding islands, Hong Kong and China as authorities warn of destructive winds, heavy rain and dangerous seas. Taiwan issued a land warning on Wednesday, 22 October 2026 as the powerful typhoon approached with airlines cancelling services

US tourists urged to write wills before high‑risk trips

US travelers planning trips to conflict zones and other high-risk destinations are being urged by new guidance and legal commentary to prepare formal wills and organize key documents before they depart. Get the latest news straight to your inbox! Rare warnings in the starkest US travel advisories Publicly available information shows that the US government’s

Video: Hong Kong Has A Train That Turns 4-Min Journey Into An Underwater Adventure

Ever thought about what it feels like to travel beneath the sea? At Ocean Park Hong Kong, travellers can experience something similar aboard the Ocean Express, a submarine-themed train that takes them through a 1.3-kilometre tunnel in just four minutes. Scroll down to learn more. Inside Hong Kong’s Underwater Ocean Express Train Connecting the Waterfront

5 of the Best Hong Kong Hotels Now, According To An Asia Insider

Published on October 22, 2026 Drawing upon nearly a decade of local experience, Forbes Australia‘s lifestyle correspondent reveals his own black book of best-in-class luxury accom in the +852… A world-class public transport infrastructure, singular cultural experiences, and robust access to parkland/green spaces underpin the quality of Hong Kong’s luxury hospitality — and the city-at-large.

A must-visit destination when traveling to Hong Kong this autumn.

If you’re looking for a trip that combines vibrant festivals with unique culinary experiences and stunning natural scenery, Hong Kong ( China ) this season will surely make you want to go immediately. The streets were filled with lively Halloween festivities. In late October, visitors to Hong Kong can immerse themselves in the vibrant Halloween

This is the No. 1 place to travel in 2027, according to Priceline’s new trend report

Forget Europe or Manhattan or even Alaska—Priceline says try Birmingham, Alabama. Yes, the unassuming Southern city has officially claimed the top spot on the booking platform’s list of trending domestic destinations for 2027, according to its new Where to Next? Travel Trends Report. The ranking draws on year-over-year growth in Priceline searches between May 2025

Amber travel alert for France highlights rising protest risk

Hong Kong has issued an amber outbound travel alert for France following weeks of nationwide protests and sporadic unrest, a move that is prompting travelers worldwide to reassess upcoming trips and pay closer attention to fast-changing conditions on the ground. Get the latest news straight to your inbox! Alert triggered by widening protest movement The

HKSAR govt issues travel alert for France

People walk past a looted store after violence erupted during nationwide protests against rising living costs and poor conditions in schools in Paris, Oct 19, 2026. (PHOTO/AP) HONG KONG – The Hong Kong Special Administrative Region government on Tuesday issued an amber outbound travel alert (OTA) for France. The move was made in view of

Hong Kong schools weigh pulling out of Paris iGEM event amid unrest in France

Several Hong Kong schools are considering withdrawing from next month’s iGEM competition in Paris amid concerns over unrest in France, as the Education Bureau stressed that student safety should remain the top priority for overseas study activities. More than 30 secondary schools and universities, involving nearly 600 students and teachers, had been scheduled to travel

UK's hard-right Reform party hit by fresh scandal as racist views caught on camera

UK Typhoon fighter jets to fly ‘defensive’ missions to help protect Saudi Arabia from Houthi attacks

Published on 20/10/2026 – 21:04 GMT+2 The United Kingdom has pledged to provide “additional defensive military support” to Saudi Arabia as it continues to come under attack from Yemen’s Houthi rebels, the Ministry of Defence announced on Tuesday. ADVERTISEMENT ADVERTISEMENT In a statement, the department said Typhoon fighter jets would fly “defensive counter air missions”

100 Best Travel Accessories of 2026, Tested by Shopping Experts

Holiday travel has become quite the chore. Between high check-in fees, long security lines and middle seats that seem to only get tighter, you may find yourself feeling more stressed than excited about your next trip. To mitigate travel-related mishaps and to make your time en route to wherever you’re headed easier, the NBC Selected

0
Would love your thoughts, please comment.x
()
x