Is Apple Stock a Buy, Sell, or Hold in 2025?

Apple (NASDAQ: AAPL) recently closed out its fiscal year 2024 with fourth-quarter earnings, and the market responded with a shrug. The stock is down a few percentage points from before its earnings report, but it’s nothing to sound the alarm about. After all, the stock has returned 25% over the past 12 months. That’s not bad for a stock carrying a whopping $3.3 trillion market cap.

However, one of Apple’s largest investors, Berkshire Hathaway, reported earnings, too. Berkshire, run by legendary investor Warren Buffett, keeps trimming its stake in Apple; that stake has fallen in value from over $170 billion to just $66 billion today.

Investors must make their own decisions. That said, I get it. Buffett is arguably Wall Street’s biggest name, so it’s tempting to think about the moves his company is making when weighing buying, selling, or holding the stock for yourself.

The reality is that Berkshire’s reasons for selling Apple likely have nothing to do with you. I’ll discuss Berkshire’s selling, what actually matters for Apple stock, and whether the stock is a buy, sell, or hold as the market barrels toward 2025.

Selling Apple makes sense for Buffett, and why it probably doesn’t matter to you

Yes, Berkshire Hathaway has sold over half its Apple stock. But that doesn’t mean Buffett’s company no longer believes in Apple’s potential. Buffett has repeatedly praised Apple and called it a better business than American Express and Coca-Cola, two of Berkshire’s longest-standing investments, earlier this year.

It should be noted that Apple stock has become significantly more expensive since Buffett first bought it — the company’s price-to-earnings (P/E) ratio has steadily increased over the past eight years:

AAPL PE Ratio data by YCharts

That could have impacted Buffett’s timing in trimming Berkshire’s Apple stake, but in my view, it was bound to happen anyway. The Apple stake grew to nearly 20% of Berkshire’s market cap earlier this year. Berkshire is basically a trillion-dollar portfolio of private businesses and stakes in public companies. Having so much value tied up in a single asset is risky.

Cashing in some of those chips at such a high profit was prudent for Buffett. However, I don’t think it’s worth weighing too heavily for individuals deciding whether or not to own Apple.

Explaining Apple’s higher valuation

Yes, Apple is more expensive now than a decade ago. However, Apple’s business has changed. Its iOS devices (primarily the iPhone) have created a massive customer base to which it sells highly profitable subscription services. Those service revenues represented about 24.5% of total sales in 2024, up from 22.2% in 2023.

Selling more services and outsourcing its supply chain has made Apple a more efficient business with a far higher return on invested capital (ROIC). This helps explain why Apple’s valuation has risen so much … it’s a fundamentally better business today.

AAPL Return on Invested Capital Chart

AAPL Return on Invested Capital data by YCharts

In this light, I don’t think Apple stock will trade at 12 times earnings as it once did, barring some collapse in the broader markets.

Is Apple a buy, sell, or hold?

But that doesn’t mean the stock is a bargain today. A more efficient Apple can make more money with less capital, but ultimately, the stock’s valuation must make sense for the earnings growth you get.

Apple hopes that Apple Intelligence, a set of artificial intelligence (AI) features implemented in iOS 18, will boost device upgrades. Apple posted 6% year-over-year revenue growth in Q4 but guided for low- to mid-single-digit growth next quarter. To be fair, it’s still early. Apple only released Apple Intelligence a couple of weeks ago, so it will take time to impact the company’s numbers.

Apple earned $6.08 per share in 2024, and analysts currently project that earnings per share will grow 21% to $7.40 in fiscal year 2025 (ending September 2025) and another 11% to $8.25 the following year. Over the next three to five years, analysts estimate Apple will grow earnings by about 12% annually. Apple is such a good business that it earns a premium to most others, but it’s hard to lean further into the stock at a PEG ratio of about 3. In other words, Apple’s valuation is a little too lofty for its expected earnings growth.

Apple is too good a business to sell, but investors should probably wait to buy until its valuation cools off or there is more certainty in Apple’s growth prospects. Consider the stock a hold today.

Don’t miss this second chance at a potentially lucrative opportunity

Ever feel like you missed the boat in buying the most successful stocks? Then you’ll want to hear this.

On rare occasions, our expert team of analysts issues a “Double Down” stock recommendation for companies that they think are about to pop. If you’re worried you’ve already missed your chance to invest, now is the best time to buy before it’s too late. And the numbers speak for themselves:

  • Amazon: if you invested $1,000 when we doubled down in 2010, you’d have $22,469!*
  • Apple: if you invested $1,000 when we doubled down in 2008, you’d have $42,271!*
  • Netflix: if you invested $1,000 when we doubled down in 2004, you’d have $411,970!*

Right now, we’re issuing “Double Down” alerts for three incredible companies, and there may not be another chance like this anytime soon.

See 3 “Double Down” stocks »

*Stock Advisor returns as of November 4, 2024

American Express is an advertising partner of Motley Fool Money. Justin Pope has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Apple and Berkshire Hathaway. The Motley Fool has a disclosure policy.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Source link

Visited 1 times, 1 visit(s) today

Related Article

Tech stocks could offer best value in years after bumper earnings

Jakub Porzycki | Nurphoto | Getty Images U.S. tech stocks are back in vogue after another stellar earnings season, but Morningstar analysis suggests the sector offers the best value to investors in years. Market chatter in 2024 and 2025 frequently referenced fears of a “bubble” emerging in the top end of the U.S. equity market,

3 European Dividend Stocks To Consider With Up To 8.5% Yield

As the European markets navigate a landscape marked by stalled geopolitical negotiations and fluctuating oil prices, the pan-European STOXX Europe 600 Index has remained relatively stable, reflecting cautious investor sentiment. In this environment of economic uncertainty and steady interest rates from central banks, dividend stocks can offer a measure of stability and income potential for

Nasdaq Fades Late as Hormuz Tension Flares: Stock Market Today

(Image credit: Getty Images) Stocks were mixed to higher for much of a trading session defined by optimism about peace in the Middle East. All three main equity indexes finished in the red, though, after The Wall Street Journal reported the Trump administration is considering resuming an effort to force open the Strait of Hormuz.

3 ASX Penny Stocks With Market Caps Over A$600M

Australia’s stock market has experienced a mix of recovery and challenges, with recent gains tempered by geopolitical tensions and domestic economic shifts. Amidst this backdrop, penny stocks—though an outdated term—remain relevant for investors seeking growth opportunities in smaller or newer companies. By focusing on those with strong financials and potential for growth, investors can discover

Why AppLovin Stock Trounced the Market Today

Adtech company AppLovin (APP +6.42%) was showered with love by the market on the second-to-last trading day of the week. It was no wonder — the company published first quarter results that delivered a pair of convincing beats on analyst estimates. It was rewarded for this with a 6%-plus increase in its share price by

The Trade Desk Stock Collapses 40% YTD, Wall Street Loses Faith

The Trade Desk’s stock collapsed again today after investors reacted badly to its latest earnings report and weak revenue guidance. The adtech company reported first-quarter revenue of $689 million, up 12% year over year. That still showed growth, but it was not enough for a company once valued like one of the strongest winners in

Iran war market jitters offer silver lining for investors

Traders work on the floor of the New York Stock Exchange (NYSE) on May 6, 2026 in New York City. Spencer Platt | Getty Images The Iran war has triggered big swings in the stock market since the conflict started more than two months ago. While sharp selloffs in stocks can be unsettling, they offer

Lincoln National Corporation Q1 2026 Earnings Call Summary

Lincoln National Corporation Q1 2026 Earnings Call Summary – Moby Strategic Execution and Performance Drivers Adjusted operating income grew 16% year-over-year, marking the seventh consecutive quarter of growth driven by balance sheet strengthening and business mix diversification. Management is prioritizing profitability and capital efficiency over top-line volume, specifically shifting the Annuities portfolio toward spread-based products

Have Stock Markets met their top? – Pre-FOMC Dow Jones, Nasdaq and S&P 500 Levels

Elior Manier Market Analyst Elior brings over seven years of experience in financial markets to our analyst team. Since 2018, he has actively engaged in observing, charting, and trading, driven by his passion for mastering market dynamics. With a profound understanding of the geopolitical and macroeconomic forces that shape market movements, Elior focuses on analysing

What Long-Term Investors Should Know Before Buying This Broad Market ETF

The Vanguard Total Stock Market ETF (NYSEMKT: VTI) owns roughly 3,500 U.S. stocks. That sounds like strong diversification for a single fund. It isn’t. The problem exists with the top-heavy concentration at the top of the portfolio. The fund’s top three holdings are Nvidia, Apple, and Microsoft. Combined, they account for 17% of the fund’s

Soluna Holdings (SLNH) Regains Compliance With Nasdaq

Soluna Holdings, Inc. (NASDAQ:SLNH) is one of the top 10 hot penny stocks to buy now. Soluna Holdings, Inc. (NASDAQ:SLNH) announced on May 1 that it received a notice from The Nasdaq Stock Market LLC informing the company that it has regained compliance with the minimum bid price requirement under Nasdaq Listing Rule 5550(a)(2). It regained

US Stock Market Today S&P 500 Futures Edge Higher As Rate Relief Hopes Build

The Morning Bull – US Market Morning Update Thursday, May, 7 2026 E-mini S&P 500 futures are a touch higher this morning, as investors weigh easing tensions in the Middle East against fresh signs of a mixed global economy. Hopes for progress in US Iran talks have pushed oil prices lower and pulled the US

0
Would love your thoughts, please comment.x
()
x