iPhone 15 系列在中國銷售乏力！一齊睇下有幾失敗-ePrice.HK

慘了！根據最新的分析報告，Apple 的 iPhone 15 在中國市場的銷售表現不如預期。詳細原因和影響，研究跌了多少，將在以下報導中揭露。

Apple 最新推出的 iPhone 15 在中國的銷售表現不佳！來自財經電視頻道 Bloomberg 公開的分析研究報告指出，與 2022 年同期 iPhone 14 的銷售相比，iPhone 15 在上市後的首 17 天內銷售下滑了 4.5%。在 Apple 的規模下，這相當於少賣了數百萬部手機。這一消息公開後，Apple 的股價在盤前交易中下跌了 1%。

消費者需求持續疲軟

造成這一下滑的主要原因是消費者需求的持續疲軟，以及來自中國境內競爭對手如華為的強烈競爭。該份研究分析師指出，華為已經超過 Apple，成為中國最暢銷的智能手機製造商，並預測這一趨勢將持續到 2024 年。

近幾週，儘管華為受到了美國的制裁，但中國市場對華為 Mate 60 Pro 的推出反應熱烈。此外，中國政府也禁止政府官員在工作場所使用 iPhone，稱其存在安全風險。有人認為，Apple 品牌在文化上已經受到了損害。然而，在 Apple 公司總部美國本土的銷售表現仍然強勁，有可能彌補中國市場的不足。Apple 將於 11 月 2 日公佈其季度盈利報告，其中將包括 7 月至 9 月期間（包括 iPhone 15 首週銷售）的銷售數據，這份分析報告數據是否正確相信好快便知道。

來源：9to5mac

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iPhone 15 系列在中國銷售乏力！一齊睇下有幾失敗-ePrice.HK

消費者需求持續疲軟

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