I don’t care about the iPhone Fold — the biggest moment in iPhone history just happened in space

Everyone is buzzing about Apple’s rumored iPhone Fold: it might arrive in September with the iPhone 18! It might not arrive then because of production delays! It might not have a crease! So what. Who cares? Did you see the iPhone on the Orion spaceship? The one that Artemis II mission crew members used to photograph the moon? That’s what matters. That’s what I want to talk about.

The iPhone Fold is important not because anyone needs it. It’s about competition and slot-filling. Samsung has ably carved out a folding phone market (at 2.5% ov the overall market, it’s still tiny) and everyone is looking at Apple, wondering what’s up.



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