Hong Kong will offer “any possible help” to social media influencers who want to promote the city through live streams, the chief executive has said after YouTube star IShowSpeed’s visit, which some saw as a missed opportunity to highlight local signature features.

John Lee Ka-chiu said on Tuesday that he paid close attention to IShowSpeed’s visit, adding that authorities proposed to help the 20-year-old live stream across the city, but he did not take up the offer. IShowSpeed, who visited the city on Friday, has more than 38.4 million followers on YouTube.

“The Tourism Board has contacted his team, telling them that it can arrange any assistance they need. But his team did not request help,” Lee said ahead of his weekly meeting with advisers in the Executive Council, the government’s key decision-making body.

“But I must stress that the administration will provide any possible help to IShowSpeed or any other influencers who come to Hong Kong to promote it via live streams in the future.”

Stressing his administration would take the initiative in engaging with influencers, Lee also said it was every Hongkonger’s job to promote the city and allow people from all over the world to recognise the city’s advantages and attractive qualities.

“We hope to create a hospitable atmosphere and provide those visiting Hong Kong with a great experience. I hope all Hongkongers, no matter what position they hold, will promote the city whenever they have the opportunity,” he said.