Hong Kong’s Cinema Day returns on May 10 with tickets priced at HK$30

Hong Kong residents can once again enjoy films at theatres for HK$30 (US$3.90) with the return of the annual Cinema Day event on May 10.

The government announced the city’s third consecutive Cinema Day with the release of a 30-second advertisement starring martial artist Donnie Yen Ji-dan, who tells viewers: “You won’t miss it, right?”

The event was first introduced in 2023 as part of the “Happy Hong Kong” campaign, a government drive designed to bring some cheer to the city amid the coronavirus pandemic.

Similar to previous editions, Hong Kong’s film-goers were able to purchase tickets for films across the city for HK$30.

People queue up to buy film tickets at an outlet on Cinema Day in April 2024. Photo: Jelly Tse

The Hong Kong Theatres Association is organiser of both past and coming Cinema Day events, with more details to be announced later this month.

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