Published on
February 2, 2026
Hong Kong’s tourism sector is making a confident push towards a strong recovery in 2026, with a goal to attract more than 50 million visitors to the city by the end of the year. This ambitious target, set by Secretary for Culture, Sports, and Tourism Rosanna Law, comes amid optimistic projections for a surge in visitors during the Lunar New Year holiday. The upcoming “golden week” in mainland China, running from February 15 to 23, 2026, is expected to boost tourism, with a longer holiday period sparking more travel opportunities.
The city is leveraging several exciting developments, including revamped attractions and cultural events, as part of a wider plan to make the year one of the most remarkable in Hong Kong’s tourism history. Law expressed confidence that the city would exceed its previous high of around 49.9 million visitors in 2025, reflecting a 12% year-on-year increase. This surge comes on the back of major tourism milestones, including an expanding roster of mega-events and infrastructure improvements that will further enhance Hong Kong’s global appeal.
Key Strategies for Hong Kong’s Tourism Revival
Hong Kong’s push to surpass 50 million visitors is fueled by a series of strategic initiatives aimed at diversifying its tourism offerings. For starters, the city’s tourism authority is ramping up efforts to deliver a more immersive cultural experience, enhancing its array of events like the Hong Kong Sevens rugby tournament and Wine and Dine festival. Notably, the Hong Kong Jockey Club is expected to showcase larger-than-life celebrations for the Year of the Horse, marking a significant cultural milestone.
In addition to cultural celebrations, tourism officials are preparing for the extension of the Yau Ma Tei Police Station’s exhibition, showcasing iconic Hong Kong crime films, which is popular with mainland visitors. The exhibition will see its opening hours extended during the holiday period, reflecting the city’s effort to ensure that there is always something exciting for visitors to experience.
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Tourism Boost Amid Regional Shifts
The optimism surrounding Hong Kong’s tourism numbers is further bolstered by regional travel dynamics. Recent advisories from Beijing cautioning against travel to Japan, coupled with inclement weather, are likely to encourage more travelers from mainland China to head to Hong Kong for its warmth, culture, and festive celebrations.
Additionally, Hong Kong is strengthening its appeal by continuing to offer tourist-friendly amenities and improved services. The city is also ramping up its hotel infrastructure, with an expected 4,400 new hotel rooms being added to the existing 94,000 over the next three years. This is part of Hong Kong’s ongoing commitment to meeting the rising demand from both international and local tourists.
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Sustainable Tourism Focus
While tourism growth remains a priority, sustainability continues to be an area of concern, especially in the wake of environmental issues like littering and damage to local ecosystems. The Agriculture, Fisheries, and Conservation Department (AFCD) is already planning to reinforce its presence at popular hotspots like Sai Kung and Sharp Island, where issues like littering and illegal activities have been reported in the past. This proactive approach reflects Hong Kong’s effort to ensure that its natural resources are protected even as the number of visitors increases.
Tourists will also benefit from real-time visitor flow information shared by the Hong Kong Tourism Board, helping them to plan their trips more effectively and avoid overcrowded spots. Moreover, Hong Kong’s plans to introduce an AI-powered itinerary planner later in 2026 will allow tourists to customize their trips based on their individual interests, making their experiences more personalized and engaging.
Hotel Bookings Reflect Strong Lunar New Year Demand
The hotel industry in Hong Kong has already started to see a strong uptick in bookings for the Lunar New Year holiday, with several properties already reporting occupancy rates of 70-80%. According to the Hong Kong Tourism Association, small and medium-sized hotels are in high demand, with expectations of even higher bookings as the golden week approaches. This surge in bookings is a clear indicator of the growing confidence in Hong Kong’s tourism prospects.
Hong Kong’s Tourism Infrastructure Set to Expand
With the Hong Kong Tourism Board’s continued efforts to broaden the city’s appeal, tourists can look forward to an even better experience in the coming years. The planned expansion of tourist accommodations, alongside a diverse range of activities, will solidify Hong Kong as a premier destination for travelers in Asia and beyond. From luxury shopping malls to cultural hotspots, Hong Kong’s tourism offerings cater to a wide spectrum of travelers.
Travel Tips for Tourists Visiting Hong Kong
For travelers planning to visit Hong Kong in 2026, here are a few helpful tips:
- Book early: Given the high demand during peak seasons like Lunar New Year, securing hotel bookings and tickets to popular attractions early will ensure a smooth trip.
- Plan your visit: Utilize the new AI planner to create a customized itinerary based on your preferences and interests. This tool will be available in mid-2026.
- Explore local culture: Don’t miss out on Hong Kong’s iconic cultural events like the Hong Kong Sevens, the Wine and Dine festival, and other large-scale celebrations that are designed to immerse you in local traditions.
- Stay eco-conscious: Be mindful of Hong Kong’s environmental initiatives, especially when visiting natural reserves or hiking spots, and make sure to respect local regulations.
With the city’s tourism infrastructure set for significant expansion and the implementation of eco-friendly measures, Hong Kong is poised to become even more welcoming and accessible to global travelers.
