Hong Kong has been named the third most Muslim-friendly travel destination globally among non-Islamic economies, although some industry insiders believe there is still room for improvement in the city’s efforts to attract more visitors.
The Hong Kong Tourism Board said on Friday that the city had moved up one place to third in the Mastercard-CresentRating’s 2025 Global Muslim Travel Index for destinations outside the Organisation of Islamic Cooperation.
Hong Kong was also named “Most Promising Muslim-friendly Destination of the Year” by the firm.
CrescentRating, a Singapore-based research and consultancy firm specialising in the Muslim travel market, was commissioned by the Hong Kong Tourism Board last year to assess and rate the city’s tourism facilities for their Muslim-friendliness.
Chief Executive John Lee Ka-chiu said on social media that he was “delighted” with the latest ranking.
“This international recognition fully affirms Hong Kong’s efforts in promoting Halal tourism,” he said, highlighting how creating a more Muslim-friendly environment for travellers was part of last year’s policy address.
